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A Survey of Revenue Models for Current Generation Social Software’s Systems

By Kevin Chai, Vidyasagar Potdar and Elizabeth Chang


Abstract. In this paper we survey a number of different social software websites and analyze their revenue models. The main revenue models that we analyzed included- advertising, premium memberships, affiliate programs, donations and merchandize sale. The survey will categorize different social software based upon the revenue model being adopted. The main aim of this paper is to highlight the need for studying revenue sharing models which attempt to reward the users in the online community for participating in a particular social software website. A total of 7 revenue sharing websites would be discussed to show the importance of revenue sharing.

Publisher: Springer
Year: 2007
OAI identifier: oai:CiteSeerX.psu:
Provided by: CiteSeerX
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