274 research outputs found

    PENGARUH CORPORATE SOCIAL RESPONSIBILITY (CSR) DAN INTELLECTUAL CAPITAL (IC) TERHADAP NILAI PERUSAHAAN DENGAN PROFITABILITAS SEBAGAI VARIABEL MODERASI

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    Firm value is important because high company value will bring great prosperity to shareholders.  Firm value describes company performance which can influence investor perceptions.  High firm value not only reflects the company's current performance, but also shows market confidence in the company's prospects in the future. This study aims to determine and analyze the effect of Corporate Social Responsibility (CSR) and Intellectual Capital (IC) on firm value which is moderated by profitability. The sampling technique of this study used purposive sampling and based on established criteria obtained as many as 33 manufacturing companies listed in BEI in 2021-2023. This study adopted a quantitative approach with data analysis methods in the form of descriptive statistical analysis and panel data regression analysis. The result show that Corporate Social Responsibility (CSR) has a positive effect on firm value, Intellectual Capital (IC) has no effect on firm value, profitability is able to moderate the effect of Corporate Social Responsibility (CSR) on firm value, and profitability is able to moderate the effect of Intellectual Capital (IC) on firm value

    GEN Z AT WORK: EXPLORING FACTORS SHAPING ORGANIZATIONAL CITIZENSHIP IN THE TOURISM WORKFORCE

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    The Covid-19 pandemic caused the tourism industry to a drastic degression, in 2022 the tourism industry will bounce back because foreign tourists will return to Indonesia. To accelerate the economic growth of the tourism industry, it is necessary to improve services from employees working in the tourism sector. This can be done with support from the company and also work autonomy, so that Gen Z employees can adapt services to conditions in the field. This research aims to identify the Perceived Organizational Support (POS) and Autonomy of Work with the mediation of Self-efficacy (SE) and Sense of Personal Control can influence Organizational Citizenship Behavior (OCB). This research sample consists of generation Z frontline employees in the Tourism Industry. This research using quantitative methods with 411 respondents. This research using Structural Equation Model, LISREL tools to analyze mediating effects. The results of this research identify that Perceived Organizational Support, Autonomy of Work, Self-efficacy and Sense of Personal Control have a significant positive influence on Organizational Citizenship Behavior

    PENGARUH KUALITAS WEBSITE TERHADAP KEBERLANJUTAN PENGGUNA BERDASARKAN KEPUASAN PADA TRAVELOKA DAN AGODA

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    Online flight and hotel ticket booking services are increasingly being used by Indonesians. There are several online travel platforms in Indonesia with the highest number of users, namely Traveloka and Agoda. This research aims to determine the effect of design and service quality on user satisfaction. User satisfaction will later be tested to see whether it influences website reuse intentions. In the presence of a moderating variable, interactions will be tested together with other variables. This research was conducted by providing an online survey to Agoda & Traveloka users with the sampling technique used was non-random with accidental sampling so that 120 respondents were obtained. The data analysis method used is SEM-PLS. The research results show that design quality influences satisfaction. Satisfaction influences website reuse intentions. However, interaction does not act as a mediator between these variables. These results can then be used as a reference for online utilization and improving the quality of websites in business

    ANALISIS FAKTOR ANTESEDEN NIAT BELI KONSUMEN MEREK SKINCARE

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    This research seeks to examine the factors that contribute to consumer purchase intentions for skin care products. An investigation into forms of communication media, namely advertising and celebrity endorsements, which can increase brand awareness and ultimately impact purchase intentions was carried out. The questionnaire was distributed online in the form of a Google Form using a purposive sampling method. A total of 150 data were collected from respondents who were aware of celebrity advertisements supporting skin care products through multiple regression analysis. The research results show that there is a direct influence of advertising, celebrity endorsement, and brand awareness on consumer purchasing intentions, as well as an indirect influence, where brand awareness plays a role in mediating advertising and celebrity endorsement on consumer purchasing intentions. Companies can benefit from this research by formulating marketing communications tactics to increase their consumers' brand awareness, thereby driving increased consumer purchase intentions and gaining a competitive advantage over their competitors

    PELUANG DAN TANTANGAN EKOWISATA GUNA MENDORONG PERTUMBUHAN BISNIS DAN EKONOMI DI BANYUWANGI

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    Ecotourism has become a rapidly growing trend in the tourism industry, offering nature-based tourism experiences while also contributing to environmental conservation and empowering local communities. This research aims to identify opportunities and challenges for ecotourism development in Banyuwangi to drive business and economic growth, analyze its economic impacts, and formulate strategies to optimize the benefits of ecotourism sustainably. Through a systematic review of various empirical studies, this research reveals ecotourism opportunities in creating employment, attracting tourists with specific interests, and promoting conservation of local natural and cultural heritage. However, challenges faced include negative environmental impacts, cultural shifts within communities, and inadequate infrastructure. Recommended strategies include the application of sustainable principles, increased community involvement, infrastructure investment, technology utilization, multi-stakeholder partnerships, monitoring and evaluation, optimization model development, as well as increased awareness and education. This research provides valuable insights for stakeholders in optimizing the ecotourism potential in Banyuwangi to drive sustainable economic growth

    PENGARUH FAKTOR PENDORONG RANTAI PASOK TERHADAP INISIATIF GREEN SUPPLY CHAIN DAN EFEKNYA TERHADAP KINERJA LINGKUNGAN DAN BISNIS

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    Currently, stakeholders continuously encourage companies to implement  green supply chain management (GSCM) to reduce negative impact to environment. In this research, there are 4 drivers of green supply chain(GSC), consist of regulatory measures, customer pressures, competitor pressures, and socio-cultural responsibility. These GSC drivers was then used as variables to determine their impact on GSCM practice in Indonesian manufacturing companies. Despite the influence of GSC drivers on GSCM implementation, this research also seeks for the impact of GSCM implementation to company environmental and business performance. The sampling method utilized was purposive sampling method. This research used online questionnaire to collect the data and SmartPLS 4.0 as a tool to process data. This result reveals that regulatory measures, customer pressures, and socio-cultural responsibility give positif influence for GSCM implementation. However, this research found that competitor pressures have no impact to GSCM implementation in Indonesian manufacturing companies. GSCM implementation have positif impact for company environmental and business performance

    NIAT BELI GEN-Z PADA TRANSPORTASI ONLINE: EFEK HARGA, KEUNIKAN, NEGOSIASI, DAN ORIENTASI

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    The purpose of this study was to identify the factors that influence purchase intention in Generation Z in online transportation. The population in this study were online transportation users in Manado. Using a quantitative approach, a total of 105 respondents were drawn using a purposive sampling technique where the criteria used were users from Generation Z. Primary data was obtained using a questionnaire distributed via Google Forms. The collected data was then analyzed using Smart-PLS 4.0. The test results show that price and uniqueness can significantly affect purchase intention, while orientation and bargaining power do not affect purchase intention. This research contributes to marketers in developing marketing strategies that focus on price and uniqueness as drivers of creating purchase intention in Generation Z consumers

    PENGARUH STRATEGI PENGELOLAAN MODAL USAHA DAN STRATEGI PEMASARAN PADA UMKM DALAM MENINGKATKAN PROFITABILITAS

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    One of the economic strengths in Indonesian economy is MSMEs or Micro, Small and Medium Enterprises which are growing and developing in society and resulting in significant growth after the Covid 19 Pandemic. This research aims to analyze the influence of business capital management and marketing strategies in increasing profitability of MSMEs. The population in this study were MSMEs in the Jember Lor area, Jember. Samples were drawn using cluster sampling techniques in accordance with specified criteria. The questionnaire for data collection consists of 8 (eight) question items which were measured using a Likert scale. The collected data was then analyzed using multiple linear regression. The results of the analysis show that there is an influence of business capital management strategies and marketing strategies in increasing profitability

    Cover dan Daftar Isi Vol 18 No 1 Maret 2024

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    Cover dan Daftar Isi Vol 18 No 1 Maret 202

    PENGARUH CELEBRITY ENDORSER, KUALITAS PRODUK, DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN PRODUK BODY LOTION SCARLETT WHITENING

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    In the beauty industry, facial and body care is a major need for women to have an attractive and special appearance. This research aimed to 1) test and analyze the influence of celebrity endorsers on purchasing decisions for Scarlett Whitening body lotion products; 2) test and analyze the influence of product quality on purchasing decisions for Scarlett Whitening body lotion products; and 3) test and analyze the influence of word of mouth on purchasing decisions Scarlett Whitening body lotion product. The population in this study were 299 students from the Faculty of Economics and Business from the Management Study Program at Wijaya Kusuma University, Surabaya. The sampling technique used a non-probability sampling method with purposive sampling. The sample determined was 171 respondents with criteria: 1) respondents have seen  advertisements for Scarlett Whitening body lotion products, and 2) respondents have repurchased Scarlett Whitening body lotion products at least 2 times. Data was collected by distributing questionnaires and analyzed using the normality test, coefficient of determination test, multiple linear regression analysis, T test. SPSS version 20 for Windows was then operated as analysis tools. The research results show that celebrity endorsers do not have a significant influence on purchasing decisions. Meanwhile product quality and word of mouth has a significant influence on purchasing decisions

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