Willingness to Pay Generasi Muda terhadap Sayuran Organik di Wilayah Bogor dan Tasikmalaya

Generasi muda menjadi generasi yang memiliki awareness terhadap lingkungan dan kesehatan. Generasi ini cenderung memilih makanan yang bersih, organik, dan alami. Sayuran organik merupakan produk dengan tingkat konsumsi tertinggi diantara produk pertanian organik lainnya. Sayuran organik umumnya memiliki harga yang lebih mahal, namun diduga dapat memberikan manfaat lebih bagi kesehatan dibandingkan sayuran non organik. Tujuan penelitian yaitu (1) mengidentifikasi persepsi generasi muda terhadap sayuran organik dibandingkan sayuran non organik, (2) mengestimasi nilai willingness to pay (WTP) sayuran organik, dan (3) menganalisis faktor-faktor yang memengaruhi WTP. Pengumpulan data dilakukan melalui penyebaran kuesioner online pada akhir Februari hingga awal Mei 2023. Jumlah responden sebanyak 200 responden yang tersebar di wilayah Bogor dan Tasikmalaya. Analisis data pada penelitian meliputi analisis faktor, contingent valuation method (CVM), dan regresi logistik biner. Hasil penelitian menunjukkan (1) persepsi generasi muda terhadap sayuran organik meliputi persepsi kualitas sayuran organik, persepsi manfaat sayuran organik bagi lingkungan, persepsi kepercayaan terhadap sayuran organik, dan persepsi manfaat sayuran organik bagi kesehatan. (2) Sebagian besar responden (86%) menyatakan bersedia untuk membayar sayuran organik dengan harga lebih tinggi dan nilai WTP Bogor lebih rendah dibandingkan nilai WTP Tasikmalaya. (3) Faktor yang berpengaruh signifikan terhadap kesediaan responden membayar lebih yaitu persepsi kepercayaan terhadap sayuran organik dan persepsi manfaat sayuran organik bagi kesehatan.The younger generation is the generation that has awareness of the environment and health. This generation tends to choose clean, organic, and natural foods. Organic vegetables are products with the highest consumption level among other organic agricultural products. Organic vegetables generally have a higher price, but are thought to provide more health benefits than non-organic vegetables. The research objectives are (1) to identify young generation’s perceptions of organic vegetables compared to non organic vegetables, (2) to estimate Willingness to Pay (WTP) value of organic vegetables, and (3) to analyze the factors that influence WTP. Data collection was carried out by distributing online questionnaires from late February to early May 2023. The number of respondents was 200 respondents spread across the Bogor and Tasikmalaya areas. Data analysis in this research includes factor analysis, Contingent Valuation Method (CVM), and binary logistic regression. The results showed (1) young Generation’s perceptions of organic vegetables included perceived quality of organic vegetable products, perceived benefits of organic vegetables for the environment, perceived trust in organic vegetables, and perceived benefits of organic vegetables for health. (2) Most of the respondents (86%) stated that they were willing to pay for organic vegetables at a higher price and Bogor's WTP value was lower than Tasikmalaya's WTP value. (3) Factors that have a significant effect on respondents' willingness to pay more are perceptions of trust in organic vegetables and perceptions of the benefits of organic vegetables for health

Risiko Usaha Peternakan Ayam Broiler di Kecamatan Kapuas Kabupaten Sanggau

Salah satu subsektor pertanian yang potensial untuk dikembangkan adalah subsektor peternakan. Sektor peternakan memiliki potensi yang besar dengan adanya peningkatan konsumsi daging ayam setiap tahunnya namun memiliki masalah yang komplek baik dari faktor dalam maupun luar sehingga menimbulkan risiko dan ketidakpastian. Karena itu perlunya penelitian lebih lanjut untuk mengidentifikasi sumber-sumber risiko dan menganalisis besar risiko produksi dan harga terhadap usaha peternakan ayam broiler bermitra maupun tidak bermitra. Metode yang digunakan dalam penelitian ini adalah metode observasi dan wawancara langsung kepada pemilik usaha serta melakukan pengumpulan data dalam bentuk kuisoner dengan pendekatan penelitian kombinasi. Hasil dari penelitian yang dilakukan di Kecamatan Kapuas Kabupaten Sanggau menunjukkan risiko-risiko yang dihadapi peternak yaitu risiko sosial berupa tindakan menuntut dan pencurian, risiko fisik berupa kebakaran yang disebabkan oleh keteledoran, risiko produksi yang berasal dari faktor kualitas DOC, cuaca, penyakit, SDM, predator, kondisi kandang, pakan dan minum, fluktuasi harga jual, tingginya harga input. Tingginya risiko peternakan ayam broiler juga terlihat dari nilai koefesien variasi ≥ 0,5 yang menunjukkan bahwa usaha peternakan ayam broiler menghadapi peluang merugi pada setiap periode.One of the agricultural subsectors that has the potential to be developed is the livestock subsector. The livestock sector has great potential with the increase in chicken meat consumption every year but has complex problems from both internal and external factors, giving rise to risks and uncertainty. Therefore, there is a need for further research aimed at identifying sources of risk, analyzing the magnitude of production and price risks in partnered and non-partnered broiler chicken farming businesses so that risk management can be identified that can be applied to control risks in broiler chicken businesses in Sanggau Regency. The method used in this research is the method of observation and direct interviews with business owners and collecting data in the form of questionnaires with a combined research approach, namely a method that combines quantitative methods and qualitative methods in research so that more comprehensive, valid, reliable and objective data is obtained. The results of research conducted in Kapuas District, Sanggau Regency show that the risks faced by farmers are social risks in the form of lawsuits and theft, physical risks in the form of fires caused by negligence, production risks originating from DOC quality factors, weather, disease, human resources, predators, cage conditions, food and drink, fluctuations in selling prices, high input prices. The high risk of broiler chicken farming can also be seen from the coefficient of variation value ≥ 0.5, which indicates that the broiler chicken farming business faces the possibility of making a loss in each period

Pengaruh Perilaku Kewirausahaan Terhadap Kinerja Usahatani Kopi Organik di Kabupaten Sumbawa

Coffee is an important plantation commodity for Indonesian economy. Market demand is an opportunity to improve the performance of coffee farming, especially organic coffee. Success in farming is driven by individual and environmental factors such as farmer competency, cultivation techniques, facilities and infrastructure, and post-harvest handling. Farmer’s' success is influenced by internal factors, That is entrepreneurial behavior. This research aims to identify individual characteristics, analyze individual and environmental factors on entrepreneurial behavior, as well as the influence of entrepreneurial behavior on the performance of organic coffee farming. The number of respondents taken using the census method was 180 farmers. Data analysis using SmartPLS 3.0. The research results show that the age characteristics of farmers are 45–56 years with quite a long experience. Most of the farmers are elementary school graduates, and the owning of land area is 0-1 hectare. Individual and environmental factors have a positive and significant influence on entrepreneurial behavior, the most dominant indicators are farming scale and perception. The most dominant indicators of environmental factors are the availability of input materials and solidarity between farmers. Entrepreneurial behavior also has a positive and significant effect on farming performance with the most dominant indicators being diligent farming and the courage to take risks. This shows that entrepreneurial behavior can improve the performance of organic coffee farming. Optimizing the entrepreneurial behavior of organic coffee farmers can be done by increasing farmer capacity, as well as government support in cilities and infrastructure for farmers to support farming activities.Kopi merupakan komoditas perkebunan yang penting bagi perekonomian Indonesia. Permintaan pasar menjadi peluang untuk meningkatkan kinerja usahatani kopi, khususnya kopi organik. Keberhasilan dalam berusahatani didorong oleh faktor individu dan lingkungan seperti kompetensi petani, teknik budidaya, sarana dan prasarana, serta penanganan pasca panen. Keberhasilan petani diantaranya dipengaruhi oleh faktor internal yaitu perilaku kewirausahaan. Penelitian ini bertujuan mengidentifikasi karakteristik individu, menganalisis faktor individu dan lingkungan terhadap perilaku kewirausahaan, serta pengaruh perilaku kewirausahaan terhadap kinerja usahatani kopi organik. Pengambilan responden menggunakan metode sensus sebanya 180 petani. Analisis data menggunakan SmartPLS 3.0. Hasil penelitian menunjukan bahwa karakteristik usia petani yaitu 45–56 tahun dengan pengalaman yang cukup lama. Mayoritas petani lulusan SD, luas lahan seluas 0-1 hektar. Faktor individu dan lingkungan berpengaruh positif dan signifikan terhadap perilaku kewirausahaan, indikator yang paling dominan adalah skala usahatani dan persepsi. Indikator yang paling dominan pada faktor lingkungan adalah ketersediaan bahan input dan kekompakan antar petani. Perilaku kewirausahaan juga berpengaruh positif dan signifikan terhadap kinerja usahatani dengan indikator yang paling dominan adalah tekun berusahatani dan berani mengambil risiko. Hal ini menunjukkan bahwa perilaku kewirausahaan dapat meningkatkan kinerja usahatani kopi organik. Dalam mengoptimalkan perilaku kewirausaan petani kopi organik dapat dilakukan dengan meningkatkan kapasitas petani, serta dukungan pemerintah berupa sarana dan prasarana kepada petani dalam mendukung kegiatan usahatani

Studi Perkembangan Agribisnis Kelapa dengan Pendekatan Business Model Canvas (BMC)

Distrik Muara Tami Perbatasan RI-PNG merupakan wilayah yang berada di kota Jayapura provinsi Papua. Komoditi unggulan wilayah ini adalah kelapa, studi lebih lanjut terkait perkembangan agribisnis dan turunan dari buah kelapa perlu dilakukan agar dapat dipetakan pengembangan industri yang tepat terkait komoditi ini kedepannya. Tujuan riset ini adalah untuk menggali pengembangan industri agribisnis kelapa dengan menggunakan bagan sub sistem agribisnis dari hulu sampai hilir dan disajikan dengan pendekatan BMC. Hasil penelitian menghasilkan daftar produk ikutan pohon kelapa potensial untuk dikembangkan kedepannya terutama daftar produk turunan dari buah kelapa yang terdiri dari aneka olahan daging buah, air buah, sabut, serta tempurung batok, kelapa. Saran  kedepan adalah pengembangan sektor agribisnis kelapa dengan upaya diversifikasi pemanfaatan kelapa dengan pengembangan industri turunan kelapa dengan program dan kegiatan pengembangan agroindustri kelapa terpadu. Penelitian selanjutnya diharapkan lebih ditujukan untuk mengamati strategi pengembangan agribisnis kelapa pada bagian pohon kelapa yang paling potensial baik secara manfaat maupun nilai ekonomisnya.Muara Tami District, RI-PNG border, is an area located in the city of Jayapura, Papua Province. The leading commodity of this region is coconut, further studies related to the development of agribusiness and derivatives of coconuts need to be carried out so that appropriate industrial development related to this commodity can be mapped in the future. The purpose of this research is to explore the development of the coconut agribusiness industry using a chart of agribusiness sub-systems from upstream to downstream and presented with a BMC approach. The results of the study produced a list of potential coconut tree derivative products to be developed in the future, especially the list of derivative products from coconuts consisting of various processed fruit meat, fruit water, coir, and coconuts shells,. Future suggestions are the development of the coconut agribusiness sector with efforts to diversify the use of coconuts such as the development of coconut derivative industries with integrated coconut agroindustry development programs and activities. Further research is expected to be more aimed at observing coconut agribusiness development strategies on the most potential parts of coconut trees both in terms of benefits and economic value

Faktor yang Berpengaruh Terhadap Kinerja Usaha Di UMKM Kota Depok

This study aims to examine and analyze the effect of business strategy and technology utilization on business performance with business sustainability an intervening variable in Depok City SMEs. This type of research is quantitative, using primary data obtained from distributing questionnaires directly. Data analyzed with Structural Equation Modeling (SEM) Lisrel. The data collection technique in this study is purposive sampling. The population in this study of SMEs entrepreneurs in Depok City. The number of samples taken was 110 respondents based on the calculation of the LVS model simplification technique Leave Variable Score The results of the study show that there is no direct effect either for business strategy, it does not have a significant effect on business performance and the use of technology does not have a significant effect on business performance. The indirect influence of these two variables is significant, namely that business strategy has a significant effect on business performance through business sustainability. The use of technology also has a significant effect on business performance through business sustainability, and business sustainability has been proven to have a significant effect on business performance. This research provides an overview of managerial implications in the form of recommendations and strategies for the sustainability of MSME businesses which will have an impact on improving the performance of MSMEs in Indonesia.Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh strategi bisnis dan pemanfaatan teknologi terhadap kinerja usaha dengan keberlanjutan usaha sebagai intervening variable di UMKM Kota Depok. Jenis penelitian ini adalah penelitian kuantitatif, dengan menggunakan data primer yang diperoleh dari penyebaran kuesioner secara langsung. Data dianalisis dengan Structural Equation Modeling (SEM) Lisrel. Teknik pengumpulan data pada penelitian ini adalah teknik purposive sampling. Populasi dalam penelitian ini adalah  para pelaku usaha UMKM di Kota Depok. Jumlah sampel diambil sebanyak 110 responden berdasarkan perhitungan teknik penyederhanaan model  LVS (laten variabel skor). Hasil penelitian menunjukkan bahwa tidak terdapat pengaruh langsung baik untuk strategi bisnis tidak berpengaruh signifikan terhadap kinerja usaha dan pemanfaatan teknologi tidak berpengaruh signifikan terhadap kinerja usaha, sedangkan  untuk pengaruh tidak langsung keduanya signifikan yaitu untuk strategi bisnis berpengaruh signifikan terhadap kinerja usaha melalui keberlanjutan usaha dan pemanfaatan teknologi berpengaruh signifikan terhadap kinerja usaha melalui keberlanjutan usaha, dan keberlanjutan usaha terbukti berpengaruh signifikan terhadap kinerja usaha. Penelitian ini memberikan gambaran implikasi manajerial berupa rekomendasi dan strategi untuk keberlanjutan usaha UMKM yang akan berdampak pada peningkatan kinerja UMKM di Indonesia

Sikap dan Preferensi Konsumen Terhadap Kopi Arabika Gayo

ABSTRAK Penelitian bertujuan mengidentifikasi keputusan pembelian, juga menganalisis sikap dan preferensi konsumen terhadap kopi arabika gayo. Penelitian ini menggunakan data primer yang diperoleh melalui survei google form. Responden yang berpartisipasi sebanyak 223 orang. Data dianalisis menggunakan analisis deskriptif, analisis multiatribut fishbein, dan analisis conjoint. Hasil penelitian yang diperoleh menunjukkan bahwa proses pengambilan keputusan konsumen melalui lima tahapan keputusan dan hasil perbandingan antara tiga varian kopi arabika yaitu kopi arabika gayo, kopi sidikalang, dan kopi mandheling (lintong). Sikap konsumen terhadap kopi arabika gayo lebih positif sebesar 170,16 poin. Kopi arabika gayo memiliki keunggulan pada atribut rasa, aroma, ketersediaan produk, aftertaste, dan informasi produk. Hal ini didukung dengan hasil preferensi konsumen pada tingkat  kepentingan atribut, atribut rasa memiliki tingkat kepentingan atribut tertinggi pada produk kopi arabika gayo sebesar 30,79 persen. Konsumen juga lebih menyukai kopi arabika gayo yang memiliki rasa manis, aftertaste lengket, aroma yang menyengat, kekentalan yang ringan dan harga Rp 35.000/250g. Produsen harus melakukan perbaikan pada produk yang belum sesuai harapan konsumen, juga meningkatkan dan mempertahankan produk yang sudah memenuhi harapan konsumen. Kata kunci: conjoint, fishbein, kopi arabika gayo, preferensi, sikap  The research aims to identify purchasing decisions, as well as to analyze consumer attitudes and preferences towards Gayo Arabica Coffee. This research uses primary data from an online survey using google forms involving 223 respondents who participated. Data were analyzed using descriptive analysis, fishbein multi-attribute analysis, and conjoint analysis. The research results show that the consumer decision making process goes through five decision stages. The comparison between three variants of arabica coffee, namely Gayo Arabica Coffee, Sidikalang Coffee, and Mandheling (lintong) Coffee show that consumer attitudes towards Gayo Arabica Coffee are more positive by 170.16 points. Gayo Arabica Coffee has advantages in the attributes of taste, aroma, product availability, aftertaste, and product information. This is supported by the results of consumer preferences on the level of attribute importance; the taste attribute has the highest level of attribute importance in Gayo Arabica Coffee products at 30.79 percent. Consumers also prefer Gayo Arabica Coffee, which has a sweet taste, a lingering aftertaste, strong aroma, light viscosity and a price of Rp 35,000/250g. Therefore, producers need to make improvements to product attributes that do not meet consumer expectations, as well as improve and maintain product attributes that meet consumer expectations

DAYA SAING KARET ALAM MANUFAKTUR INDONESIA DI PASAR INTERNASIONAL TAHUN 2000-2020

This research is about the competitiveness of manufactured natural rubber which includes TSNR (Technically Specified Natural Rubber) rubber, RSS (Rubber Smooked Sheets) rubber and Rubber Gloves in the 2000-2020 time period. The analytical tools used are Revealed Comparative Advantage (RCA) to determine comparative competitiveness, Market Share Index (MSI) to determine how much influence Indonesia's manufactured natural rubber exports have to destination countries and the world. This study also use Spearman Rank Correlation to determine the relationship between the competitiveness of Indonesian manufacturing natural rubber with competing countries. The research results show that Indonesian manufactured natural rubber has strong competitiveness with RCA>1. However, Indonesia is only able to dominate TSNR rubber compared to Thailand and Malaysia in the largest importer countries of rubber manufacturing in the markets of the United States, Japan and China. RSS Rubber is only able to rank second below Thailand in dominating the international market and exports to destination countries. Meanwhile, Indonesian Rubber Gloves are unable to be competitive when compared to Malaysia as the largest exporter and Thailand as well as to export destination countries. Indonesia's TSNR competitiveness has a medium and unidirectional relationship with Thailand, while it has a strong and unidirectional relationship with Malaysia. The competitiveness of the Indonesian RSS with Thailand and Malaysia has a weak and unidirectional relationship. Meanwhile, the competitiveness of Indonesian Rubber Gloves has a moderate and unidirectional relationship with Thailand, while it has a weak and unidirectional relationship with Malaysia.Penelitian ini mengenai daya saing dalam komoditas karet alam manufaktur yang meliputi karet TSNR (Technically Specified Natural Rubber), karet RSS (Rubber Smooked Sheets), dan karet sarung tangan atau karet kompon dalam periode waktu tahun 2000-2020. Alat analisis yang digunakan dalam melakukan perbandingan eksportir utama atau negara pesaing komoditas tersebut ialah Revealed Comparative Advantage (RCA) dan untuk mengetahui seberapa besar pengaruh ekspor Indonesia terhadap komoditi karet alam manufaktur tersebut ke negara tujuan serta di dunia ialah Market Share Index (MSI). Hasil penelitian menunjukkan bahwa, nilai daya saing setiap komoditas karet alam manufaktur Indonesia memiliki daya saing kuat dengan RCA>1 pada karet TSNR, RSS, dan sarung tangan. Akan tetapi, Indonesia hanya mampu mendominasi karet TSNR jika dibandingkan dengan negara Thailand dan Malaysia serta ekspor ke negara tujuan seperti Amerika Serikat, Jepang, dan China sebagai importir terbesar karet manufaktur. Sedangkan karet RSS hanya mampu menempati peringkat ke dua dibawah Thailand dalam mendominasi pasar internasional dan ekspor ke negara tujuan seperti Amerika, Jepang, dan China. Pada karet sarung tangan Indonesia tidak mampu berdaya saing jika dibandingkan dengan negara Malaysia sebagai eksportir terbesar dan negara Thailand di pasar internasional dan negara tujuan ekspor seperti Amerika, Jepang, dan China

Strategi Pengembangan Usaha Budidaya Udang Vannamei Dalam Meningkatkan Pendapatan Petambak di Kecamatan Klirong Kabupaten Kebumen

Vannamei shrimp is a fishery commodity that has the potential to be developed. Klirong District has a high volume and value of vannamei shrimp production in Kebumen Regency. This research aims to analyze the vannamei shrimp commodity base, classify the growth of vannamei shrimp cultivation businesses, and formulate appropriate development strategies for vannamei shrimp cultivation businesses in Klirong District, Kebumen Regency. This research will analyze several aspects, including Location Quotient (LQ) analysis, Klassen Matrix analysis, External and Internal Factors, SWOT analysis, and formulating alternative strategies using the QSPM matrix. This research shows that vannamei shrimp is an essential commodity in Klirong District, Kebumen Regency, with a value of 1.18. Vannamie shrimp commodities in Klirong District, Kebumen Regency, are classified as advanced and slow-growing commodities. There are twelve alternative strategies in developing the vannamei shrimp cultivation business, the three strategic priorities with the highest value include implementing environmentally sound farming business practices, adopting innovative technology and implementing digitalization in production and marketing systems, as well as establishing good relationships with suppliers and customers and also expanding marketing.Vannamei shrimp is a fishery commodity that has the potential to be developed. Klirong District has a high volume and value of vannamei shrimp production in Kebumen Regency. This research aims to analyze the vannamei shrimp commodity base, classify the growth of vannamei shrimp cultivation businesses, and formulate appropriate development strategies for vannamei shrimp cultivation businesses in Klirong District, Kebumen Regency. This research will analyze several aspects, including Location Quotient (LQ) analysis, Klassen Matrix analysis, External and Internal Factors, SWOT analysis, and formulating alternative strategies using the QSPM matrix. This research shows that vannamei shrimp is an essential commodity in Klirong District, Kebumen Regency, with a value of 1.18. Vannamie shrimp commodities in Klirong District, Kebumen Regency, are classified as advanced and slow-growing commodities. There are twelve alternative strategies in developing the vannamei shrimp cultivation business, the three strategic priorities with the highest value include implementing environmentally sound farming business practices, adopting innovative technology and implementing digitalization in production and marketing systems, as well as establishing good relationships with suppliers and customers and also expanding marketing

Analisis Strategi Pengembangan Usaha Koperasi Kopi Amungme Gold

Keberhasilan Koperasi Kopi Amungme Gold sebagai pelaku usaha dapat dipegaruhi oleh model bisnis yang selama ini digunakan. Koperasi Kopi AMungme Gold menghasilkan produk Kopi Amungme Gold yang dibudidayakan secara tradisiolah oleh masyarakat Suku Amungme. Penelitian ini bertujuan untuk mengetahui model bisnis, kondisi internal dan eksternal koperasi dan menganalisis rancangan model bisnis baru untuk pengembanagn Koperasi Kopi Amungme Gold. Menggunakan metode wawancara kepada internal koperasi dan konsumen yang pernah membeli dan mengkonsusmsi kopi amungme gold. Data dianalisis menggunakan metode deskriptif model bisnis yang saat ini digunakan Koperasi Kopi Amungme Gold dipetakan menggunakan Business Model Canvas. Setiap elemen BMC diidentifikasi menggunakan SWOT untuk mengetahui kekuatan, kelemahan, peluang, dan ancaman untuk menghasilkan alternatif-alternatif strategi yang dapat digunakan Koperasi Kopi Amungme Gold. Hasil analisis SWOT menjadi acuan untuk dianalisis dengan analisis empat langkah pada blue ocean Strategy untuk menghasilkan alternatif strategi pada BMC yang baru. Hasil penelitian menunjukan perlu adanya perubahan strategi usaha pada Koperasi Kopi Amungme Gold. Sehingga direkomendasikan beberapa strategi yaitu penambahan unit bisnis baru serta pembuatan konsep kafe edukatif, pelayanan konsumen menggunakan media online, pengembangan fasilitas pergudangan, dan peningkatan pelatihan serta pendampingan kepada petani dalam kegiatan budidaya.The success of the Amungme Gold Coffee Cooperative as a business actor can be influenced by the business model that has been used so far. The Amungme Gold Coffee Cooperative produces Amungme Gold Coffee products, which the Amungme people traditionally cultivate. This study aims to determine the cooperative’s business model, internal and external conditions, and analyze the design of a new and to analyze the design of a new business model to develop the Amungme Gold Coffee Cooperative using the interview method with internal cooperatives and consumers who have bought and consumed Amungme Gold coffee. The data were analyzed using the descriptive business model method the Amungme Gold Coffee Cooperative currently uses and mapped using the Business Model Canvas. Each BMC element is identified using SWOT to determine strengths, weaknesses, opportunities and threats to produce alternative strategies that the Amungme Gold Coffee Cooperative can use. The SWOT analysis results become a reference for analysis with a four-step analysis of the blue ocean strategy to produce alternative strategies for the new BMC. The results of the study indicate that there is a need for a change in business strategy at the Amungme Gold Coffee Cooperative. So several strategies are recommended: adding new business units and creating an educational cafe concept, customer service using online media, developing warehousing facilities, and increasing training and mentoring farmers in cultivation activities

Tata Kelola Rantai Nilai Gula Aren di Kabupaten Tasikmalaya

The high price of palm sugar compared to non-palm brown sugar at the consumer level raises the question of which value-creation activities cause the price of palm sugar to be relatively more expensive. This study aims (1) to identify the actors and the roles of each actor involved in the palm sugar value chain and (2) to analyse the governance formed in the value chain. This study uses primary data obtained through interviews with questionnaires and field observations. The sampling technique used snowball sampling with 53 palm sugar farmers and 10 palm sugar collectors as respondents. Data were analysed using descriptive qualitative, which refers to the global value chain analysis (GVC) proposed by Gereffi. The results showed that (1) the identified actors in the palm sugar value chain consisted of palm farmers, palm sugar processors, palm sugar collectors, traders, support services, social enterprises, and consumers. Palm sugar processors and collectors are the most important actors in the palm sugar value chain in Tasikmalaya Regency; (2) overall, the type of governance that is formed in the palm sugar value chain in Tasikmalaya Regency is modular governance.Tingginya harga gula aren dibandingkan gula merah non-aren di tingkat konsumen menimbulkan pertanyaan aktivitas penciptaan nilai mana yang menyebabkan harga gula aren relatif lebih mahal. Penelitian ini bertujuan (1) mengidentifikasi aktor dan peran masing-masing aktor yang terlibat dalam rantai nilai gula aren; dan (2) menganalisis  tata kelola yang terbentuk dalam rantai nilai. Penelitian ini menggunakan data primer yang diperoleh melalui wawancara dengan kuisioner dan observasi lapangan. Teknik pengambilan sampel menggunakan snowball sampling dengan jumlah responden sebanyak 53 petani aren dan 10 pengepul gula aren. Data dianalisis menggunakan kualitatif deskriptif  yang merujuk pada analisis rantai nilai global (VCGs) yang dikemukakan oleh Gereffi.  Hasil penelitian menunjukkan bahwa (1) aktor yag teridentifikasi dalam rantai nilai gula aren terdiri atas petani aren, pengolah gula aren, pengepul gula aren, pedagang, layanan pendukung, social entreprise, dan konsumen. Pengolah gula aren dan pengepul merupakan aktor yang paling berperan dalam rantai nilai gula aren di Kabupaten Tasikmalaya; (2) secra keseluruhan, tipe tata kelola yang terbentuk dalam rantai nilai gula aren di Kabupaten Tasikmalaya adalah tata kelola modular