Application Users Experiences on The Santosa Features of Bandung Patients During The Covid-19 Pandemic

During the Covid-19 pandemic, many people are worried about coming directly to the hospital with several purposes, one of which is for outpatient registration. But with the application of patients made to make it easier for the people of Bandung and outside the city of Bandung to register outpatient, know room information, doctor information, registration history, and the results of laboratory and radiology examinations. This study aims to find out and describe the response of users of the Santosa patient Bandung application in using the patient santosa application at the time of the Covid-19 pandemic. This research uses phenomenological studies which are viewpoints that focus on individual experiences. The theory used in this study is interactional view and uses qualitative approaches. The results of this study show that the experience of patients' Sentosa application users assumes that the patient Sentosa application is very helpful and makes it easier for patients during the Covid-19 pandemic to register for outpatient, know room information, doctor information, registration history, and the results of Laboratory and Radiology Examinations and features that are accessed very easily understood by some users. Although the features are sophisticated and complicated, some Sentosa application users also assume that there are shortcomings that have, while some factors that become deficiencies or obstacles include: age, system errors, and lack of socialization about this Patient Santosa application

The “9.9 Super Shopping Day” Advertisement Video and Its Impact on Shopee Users on TikTok

The research objective of this study  is to find out the influence and how much the influence of Shopee’s In-Feed Native Video Ad on TikTok App toward Audience Attitude.  This study focuses on Shopee’s In-Feed Native Video advertising “9.9 Super Shopping Day” version on TikTok by involving one independent variable which is advertising (Variable X) measured using sub variables which are heard word, color, music, picture, seen word and movement. Dependent variable which is Audience Attitude (Variable Y) measured with cognitive,affective and conative aspect. The method used in this study is quantitative with data collection techniques through surveys to 400 respondents, which are followers of the @shopee_id account on the TikTok application. The results showed that the influence of the Advertising variable (X) on the Audience Attitude variable (Y) was 58,6%. While the remaining 41,4% is influenced by other factors not examined. The t test results show that the advertising variable (X) has a t value greater than the t table value because t count (23.742)> t table (1.96),then H0 is rejected and H1 is accepted. This means that Shopee’s In-Feed Native Video Ad “9.9 Super Shopping Day” version on TikTok App have an impact on audience attitude

Relationship Marketing Activities in Building Customer-Oriented Marketing Services

The aim of this study is to know how does relationship marketing activities in building customer-oriented marketing services. For this research, relationship marketing is used as it’s main theory, and the tool to conduct this research is through descriptive-qualitative methodology, with two informants from Singapore Intercultural School Bona Vista, first informant Head of Marketing of SIS Group of Schools and second informant Parents Relation Officer and Marketing Manager of Singapore Intercultural School Bona Vista as primary data. The research findings indicate that SIS Bona Vista has done well with their relationship marketing activities in building customer-oriented marketing services through pre sales mainly Digital: Website, Instagram, Facebook, Twitter, Google Ads, SEO, SEM where then they continue to email greeting such sharing information about the school, sending useful articles and in Traditional, reaching out to communities such Embassies of Korea and Japan. During sales when the target market visited Indonesia, they will book a school tour – “moment of truth” and an after sale an Alumni Group. Internal communication with existing parents it’s an open and flexible communication, through WhatsApp, email, Social Media. Parents and teacher through WhatsApp group. A weekly overall information through “SIS Connect” and internal application named “Academia”

Urban Disaster Management in Government Communication Perspective

One indicator of the success of regional governance is the ability of local governments to provide security and comfort for people from natural and social disasters, thus through the authority and resources of the local government they are required to build horizontal and vertical communication in order to respond and provide alternative solutions to all potential disaster that can cause material or non-material loss to the community. Therefore, this study aims to explore disaster management in the perspective of government communication in Botang City. This study used a qualitative case study approach with interactive analysis, so it was found that government communication in Bontang City was built through territorial, program and business approaches. So that the community and the private sector are actively involved in the disaster management process through coordinated communication under the command of the local government. In addition, communication between the local government of Bontang City in disaster management is also continuously improved through active involvement of experts / experts, mass media, and community organizations / NGO / associations

Barriers of Intercultural Communication in the Sunni-Shi'a Conflict in Madura

Until now, the Sunni-Shia conflict in Sampang, Madura has not been fully resolved. Therefore, with a communication science approach, this study will analyze the problems and barriers to intercultural communication that occurs between Sunni and Shia groups, causing eternal conflict. This research was conducted in two places, namely in Karanggayam Village, Omben District, Blu'uran Village, Karang Penang District, Madura, and in Rusunawa Puspa Agro, Sidoarjo. The research method used is the phenomenology of Edmun Husserl. The selection of the phenomenological method was based on the need for research data, namely exploring the experience of intercultural communication of each informant involved in the conflict. The results of the study stated that the barriers to intercultural communication that occur are due to the struggle for social status between Sunni and Shia religious leaders, the low culture of the Madurese community in communicating in the form of firmness in communication, the view of the life of the surrounding community based on syncretism, differences in standards of good or bad values ​​between groups, and perceptions negative relations between groups in the form of prejudice, stereotypes, and ethnocentrism that lead to insincerity in communication. Barriers to Intercultural Communication in the Sunni-Shia conflict in Madura

Public Relations Strategy of PDAM Tirtawening in Responding to Consumer Complaints through Social Media (Twitter)

The purpose of this study is to find out how PDAM Tirtawening's public relations strategy in responding to consumer complaints during the Covid-19 pandemic. After the Covid-19 pandemic, there were many changes ranging from social changes, community behavior actions, to changes in public services, especially in Pdam Tirtawening Bandung. This study uses descriptive studies with a skin-skinned approach. Data collection techniques in this study are observations, in-depth interviews with informants that have been determined by researchers consisting of 3 informants. Based on system theory by defining problems, planning and programming, communicating, evaluating this study found the fact that PDAM Tirtawening's Public Relations strategy during the Covid-19 pandemic is still receiving complaints, although the complaint is only submitted through social media twitter therefore PDAM Tirtawening strives as quickly as possible to respond to complaints and problems

Communication of Opinion Leader in Commodifying Contract Marriage in Siri Marriage Village in Pasuruan

This study aims to analyze how the communication used by opinion leaders in Kalisat village gives rise to a form of commodification of contract marriage. The method in this research is using a qualitative descriptive method. Data collection was carried out by direct field observation in which researchers went directly to the field to find data in the field and carried out in-depth interview techniques that were carried out freely. The results of this study are, in the commodification process of this contract marriage there is a form of communication in which this communication is carried out face to face or face to face, namely a communication process carried out by the communicator to a communicant which is carried out directly without any help or intermediary of a media. The communication technique used by opinion leaders to invite and convince prospective brides and grooms, both men and women, is to use persuasive communication techniques. Where opinion leaders try to persuade and promise a number of advantages if they want to follow this practice, this is in accordance with the basic principles of commodification theory which changes something that initially only has use value and then turns it into something that can be sold and has a selling value in the market

Marketing Communication in Increasing Room Occupancy at Reddoorsz Hotels During the Covid -19 Pandemic

The Covid -19 pandemic has significantly decreased the occupancy of the RedDoorz Syariah Buduran Sidoarjo Hotel rooms. The objective is to describe the marketing communication strategy used by the RedDoorz Syariah Buduran Hotel in increasing room occupancy. The study used a qualitative research method at the RedDoorz Buduran Hotel in March-August 2020. The information in this study was the hotel manager which was equipped with 3 people and 5 hotel visitors, with a purposive sampling technique which the criteria of hotel managers dan service staff. Observation data observation techniques, open interviews, and documentation. The results show that the RedDoorz Syariah Buduran hotel has carried out digital advertising through social media such as media (Instagram, website and Twitter) and TV advertising (youtube), sales promotion through the distribution of discount vouchers to visitors and holding local scale events, as well as conducting communication through the public relations division by inviting the surrounding community at the hotel anniversary event. The marketing communication strategies that are carried out are integrated with each other, so as to increase the number of visitors during a pandemic

The Analysis of Bandung University Students' Ability in Identifying Hoaxes

Technological sophistication makes all forms of information available through social media. Information on social media can be uploaded by anyone who owns an account on the social media. This makes many individuals who falsify information for personal or group interests. This study aims to find out whether Bandung Raya students who live in urban areas and are accustomed to accessing social media are able to assess whether the content or articles they see are hoaxes or not. This study uses descriptive quantitative methods by conducting surveys through distributing questionnaires and collecting answers from respondents, namely Bandung Raya students. Data collection was carried out in this study using a questionnaire distributed via google form to 100 samples of students studying in the Bandung Raya area. Based on the results of the analysis that has been carried out on the five indicators to identify hoaxes, the total score of the 22 questions asked is 6,685 and a percentage of 75.96% which is then entered into the continuum line so that it falls into the "High" category. . Then it can be seen that the respondents were declared capable of assessing or identifying hoaxes through the five indicators used in this study. Bandung Raya students already have the intellectual ability to digital media literacy so that they are able to identify the information obtained

Framing Analysis of Typo News Reports on Job Creation Through Online News Media

The ratification of the Job Creation Law in early November 2020 created a lot of polemics in the society, this leads the news in the online media to have their own views in reviewing typos related to the content in the Job Creation Act. This study aims to unravel the results of media framing from a certain topic by reviewing news coverage by two different online news channels in the same upload period on November 3rd, 2020. The news reconstruction of journalists' points of view creates a gap between empirical truth and public awareness so readers can follow the media thought. The framing analysis was carried out on two news channels, namely CNBC Indonesia and Nasional Tempo, which reported typos in the writing of the Job Creation Law from a different point of view. The method used in this study is from Zhongdang Pan and Gerald M. Kosicki framing analysis model using four structures, namely Syntax, Script, Thematic, and Rhetorical. The results of this study indicate that media coverage of CNBC Indonesia tends to be in line with the government, while the Tempo National media constructs news coverage with a more critical tone. Additionally, other factors in the form of ownership and interests could also affect news framing. This is based on the fact that there is a trend of media conglomeration in Indonesia which can have certain implications for the news content