The IMPACT OF ENTREPRENEURIAL LEADERSHIP ON EMPLOYEE PERFORMANCE AT THE DEPARTMENT OF INDUSTRY AND TRADE OF JAMBI PROVINCE WITH INNOVATIVE WORK BEHAVIOR AS AN INTERVENING VARIABLE

This study explores the impact of entrepreneurial leadership on innovative work behavior and employee performance within the public sector, focusing on the Jambi Province Industry and Trade Office—a critical entity in local economic development. Adopting a mixed-methods approach, the research involved a survey of 114 employees supplemented by qualitative observations, analyzed through Partial Least Squares Structural Equation Modeling (PLS-SEM). Findings indicate that entrepreneurial leadership significantly enhances innovative work behavior (Path coefficient = 0.63, p < 0.01), which in turn mediates the relationship between leadership and employee performance (Indirect effect = 0.27, p < 0.05). Additionally, the direct impact of entrepreneurial leadership on employee performance was also significant (Path coefficient = 0.36, p < 0.05), underscoring the dual pathways—direct and mediated—through which leadership styles conducive to innovation can improve organizational outcomes. These results underscore the transformative potential of entrepreneurial leadership in fostering innovation and enhancing performance within traditionally less dynamic public sector environments. The study contributes to the burgeoning literature on leadership in the public sector by demonstrating the pivotal role of leadership styles in enhancing innovation and operational efficiency

EXPLORING THE IMPACT OF CELEBRITY ENDORSEMENT AND BRAND AWARENESS ON CONSUMER BEHAVIOR: A CASE STUDY OF ES TEH INDONESIA IN KOTA BARU JAMBI

This For entrepreneurs, the internet is useful for promoting their business to consumers. The development of digital technology and the growth of the business world in the current era is increasingly heading towards a global direction which makes a company required to establish the right marketing strategy in order to win marketing and be able to compete competitively with competitors. The purpose of this study was to determine the effect of celebrity endorsement and brand awareness on purchasing decisions for Indonesian iced tea, Kota Baru Jambi branch. The population of this study were consumers of Indonesian iced tea, Kota Baru Jambi branch with a sample size of 100 respondents using the lameshow formula. The sampling technique used purposive sampling technique using several criteria. This study uses quantitative methods and the data source used is primary data and data collection using a questionnaire distributed via google form. While the scale in this study uses a Likert scale. The data processing method uses multiple linear regression analysis, determination coefficient, partial t test and simultaneous F test. The results showed that celebrity endorsement had a significant positive effect on purchasing decisions at the Indonesian iced tea branch of the new city of Jambi.Brand awareness has a significant positive effect on purchasing decisions at the Indonesian iced tea branch of the new city of Jambi. And simultaneously celebrity endorsement and brand awareness have an effect on purchasing decisions on Indonesian iced tea in the new city branch of Jambi

Analisis Online Review, Celebrity Endorsement, Kesadaran Halal terhadap Pembelian Fashion Halal

With around 229 million Muslims, Indonesia is the largest Muslim-majority country. However, Indonesia is not in the number one position in every sector in the halal industry. This is contradictory to the reality in Indonesia because based on this data, Indonesia has the largest number of Muslims in 2023. This journal examines the influence of consumption behaviour on halal fashion among generation Z Muslims in Bandung. This study aims to determine whether online customer reviews, celebrity endorsement, and halal awareness have a significant effect on the purchase intention of halal fashion in the Shopee application. This study uses a quantitative approach with the Structural Equation Model (SEM) using SmartPLS 4 software. The number of samples obtained was 202 people according to the specified criteria, who are Muslim, aged 10-28 years, domiciled in Bandung, and have bought halal fashion products at Shopee. The results of the study indicate that each of the variables of online customer review, celebrity endorsement, and halal awareness has a positive and significant effect on the intention to buy halal fashion at Shopee for generation Z Muslims in Bandung.  Dengan sekitar 229 juta Muslim, Indonesia adalah negara dengan penduduk mayoritas Muslim terbesar. Namun, Indonesia tidak berada di posisi nomor satu di setiap sektor dalam industri halal. Hal ini bertolak belakang dengan kenyataan yang ada di Indonesia karena berdasarkan data tersebut, Indonesia memiliki jumlah penduduk muslim terbesar pada tahun 2023. Jurnal ini meneliti pengaruh perilaku konsumsi terhadap fesyen halal di kalangan Muslim generasi Z di Bandung. Penelitian ini bertujuan untuk mengetahui apakah online customer reviews, celebrity endorsement, dan halal awareness berpengaruh signifikan terhadap niat beli fesyen halal pada aplikasi Shopee. Penelitian ini menggunakan pendekatan kuantitatif dengan Structural Equation Model (SEM) dengan menggunakan software SmartPLS 4. Jumlah sampel yang diperoleh sebanyak 202 orang sesuai dengan kriteria yang ditentukan, yang beragama Islam, berusia 10-28 tahun, berdomisili di Bandung, dan pernah membeli produk halal fashion di Shopee. Hasil penelitian menunjukkan bahwa masing-masing variabel online customer review, celebrity endorsement, dan halal awareness berpengaruh positif dan signifikan terhadap niat beli halal fashion di Shopee pada generasi Z muslim di Bandung. Translated with DeepL.com (free version

The PRODUCT DIVERSITY, PRODUCT QUALITY AND PRODUCT BRAND ON PURCHASING DECISIONS WITH WORD OF MOUTH AS MODERATION: CASE STUDY OF MALLICA GLOW IN JAMBI

This research aims to analyze the influence of product diversity, product quality and product brand on purchasing decisions with word of mouth as a moderating variable for Mallica Glow products in Jambi City. This research uses a quantitative method with a Partial Least Square (PLS) approach. Data was collected through a questionnaire distributed to Mallica Glow consumers in Jambi City. The research results show that product diversity, product quality, and product brand have a significant and positive effect on purchasing decisions. However, word of mouth does not have a significant effect on purchasing decisions and does not moderate the influence of product diversity, product quality and product brand on purchasing decisions. Thus, companies are advised to continue to increase product diversity, product quality and product brands to increase consumer purchasing decisions, as well as continue to manage word of mouth effectively even though it is not a significant moderating factor.Penelitian ini bertujuan untuk menganalisis pengaruh keragaman produk, kualitas produk dan brand produk terhadap keputusan pembelian dengan variabel word of mouth sebagai variabel moderasi produk Mallica Glow di Kota Jambi. Penelitian ini menggunakan metode kuantitatif dengan pendekatan Partial Least Square (PLS).Data dikumpulkan melalui kuisioner yang dibagikan kepada konsumen Mallica Glow di Kota Jambi. Hasil penelitian menunjukkan bahwa keragaman produk, kualitas produk, dan merek produk berpengaruh signifikan dan positif terhadap keputusan pembelian. Namun, dari mulut ke mulut tidak berpengaruh signifikan terhadap keputusan pembelian dan tidak mengurangi pengaruh keragaman produk, kualitas produk, dan merek produk terhadap keputusan pembelian.Dengan demikian, perusahaan disarankan untuk terus meningkatkan keragaman produk, kualitas produk dan brand produk untuk meningkatkan keputusan pembelian konsumen, serta terus mengelola word of mouth secara efektif meskipun bukan merupakan faktor moderasi yang signifikan

DRIVING FORCES: EXPLORING THE IMPACT OF SOCIAL MOTIVES ON ENTREPRENEURIAL ORIENTATION AND KNOWLEDGE MANAGEMENT BEHAVIOR THROUGH THE MEDIATING LENS OF ENTREPRENEURIAL ORIENTATION

This study explores the impact of McClelland's social motives on entrepreneurial orientation (EO) and knowledge management behaviour (KMB), examining EO's mediating role in this relationship. Utilising a sample of 302 employees from Greater Jakarta, data were collected through online surveys and analysed using partial least square structural equation modeling (PLS-SEM). The findings reveal that social motives significantly influence EO, positively impacting KMB. The study underscores the importance of fostering a workplace culture that supports social motives such as achievement, power, and affiliation, as these drive entrepreneurial behaviours and effective knowledge management practices. EO serves as a crucial mediator, amplifying the beneficial effects of social motives on KMB. These insights suggest that organisations can enhance their innovation and competitive advantage by strategically managing human and knowledge resources. Practical implications include implementing policies and training programs that cultivate social motives and entrepreneurial orientation. Future research should explore the longitudinal effects and the moderating roles of organisational culture and leadership style, providing a more comprehensive understanding of these dynamics across diverse contexts

The INTERSECTION OF SOCIAL MEDIA LEARNING AND ENTREPRENEURIAL ORIENTATION: EFFECTS ON ACADEMIC OUTCOMES FOR GEN Z HIGHER EDUCATION STUDENTS

This study examines the influence of social media learning and entrepreneurial orientation on the academic performance of Generation Z in higher education institutions. Conducted in Greater Jakarta from February to June 2023. It involved 216 gen Z participants. The research utilised Rasch Model Analysis and Chi-Square Analysis for data examination. The research results revealed that students proficient in entrepreneurial orientation and social media learning had better GPAs, although social media learning alone did not significantly impact academic performance. The study underscores the importance of combining entrepreneurial orientation with social media learning to enhance academic performance in Generation Z students. It highlights the need for further research, considering the limited geographical scope and the lack of data on specific educational social media platforms. This research contributes to understanding how to effectively use social media and entrepreneurial skills to improve academic outcomes in higher education settings

The ROLE OF GREEN PRODUCT INNOVATION AS A MEDIATOR FOR GREEN CUSTOMER INTEGRATION ON ECONOMIC PERFORMANCE IN THE AGRO-FOOD AND BEVERAGE INDUSTRY IN JAMBI PROVINCE

This research aims to find out and explain how green customer integration on economic performance is mediated by green product innovation in agro-industry, both directly and indirectly. Background Problems: Green businesses refer to any business that adheres to environmental sustainability standards in its management, its efforts to use renewable resources, and its struggle to reduce the negative environmental impact of its actions in increasing its business income. Novelty: Green product innovation has an essential role in mediating the relationship between green customer integration and economic performance. Research Methods: This research is quantitative. The sampling method used was purposive sampling with a research instrument in the form of a questionnaire distributed to 240 respondents who were food and beverage agro-industry business actors in Jambi Province. Finding/Results: green customer integration has a direct effect on green product innovation and economic performance. Conclusion: These findings prove that Green Customer Integration determines economic performance. The better a company integrates environmentally friendly products with its consumers, it can increase environmentally friendly product innovation, which can influence economic performance or business profits

The INFLUENCE OF SPIRITUAL LEADERSHIP ON INDIVIDUAL PERFORMANCE: THE ROLE OF ORGANIZATIONAL CULTURE AS A MEDIATION

This research aims to examine and analyze the influence of spiritual leadership on teacher performance mediated by organizational culture. The sample in this study was 47 teachers at the Tanjung Pasir Al Awwabien Islamic Boarding School, Jambi City. Data collection was carried out using the questionnaire method. The approach used in this research is to use a quantitative descriptive approach with the Partial Least Square (PLS) method. Data collection in this research is primary data. The results of this study indicate that spiritual leadership has a positive and significant effect on individual performance in teachers, spiritual leadership has a positive and significant effect on organizational culture, organizational culture has a positive and significant effect on individual performance in teachers, spiritual leadership has a positive and significant effect on individual performance which is mediated by organizational culture variables.Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh kepemimpinan spiritual terhadap kinerja guru dimediasi oleh budaya organisasi. Sampel dalam penelitian ini adalah 47 guru di Ponpes Tanjung Pasir Al Awwabien Kota Jambi. Pengumpulan data dilakukan dengan menggunakan metode kuesioner. Pendekatan yang digunakan penelitian ini adalah menggunakan pendekatan deskriptif kuatitatif dengan metode Partial Least Square (PLS). Pengambilan data pada penelitian ini adalah data primer. Hasil penelitian ini menunjukkan bahwa kepemimpinan spiritual berpengaruh positif dan signifikan terhadap kinerja individu pada guru, kepemimpinan spiritual berpengaruh positif dan signifikan terhadap budaya organisasi, budaya organisasi berpengaruh positif dan signifikan terhadap kinerja individu pada guru, kepemimpinan spiritual berpengaruh positif dan signifikan terhadap kinerja individu yang dimediasi oleh variabel budaya organisas

Bahasa Inggris

This research aims to determine environmental communication strategies for sustainable waste management through community empowerment. This research was conducted in Talang Lindung Village, Sungai Bungkal District, Sungai Penuh City. The research results showed that community empowerment in managing household waste and maintaining environmental cleanliness began to improve with mass communication and personal communication activities. Mass communication was carried out through FGDs and placing banners in several strategic places in Talang Lindung Village, while personal communication was carried out by providing door-to-door counseling and distributing brochures. To determine changes in knowledge, attitude and behavior of the community after mass and personal communication, evaluation and monitoring were carried out in collaboration with the Head of Talang Lindung Village. The results of this research show that changes in personal communication behavior are more influential than mass communication. From the results of evaluation and monitoring, it is known that mass communication can be used to increase knowledge, but behavior change is more influential if personal communication is used. With mass communication through FGDs and the installation of banners, people who previously did not know became aware that there are laws and regulations governing waste disposal. Penelitian ini bertujuan untuk mengetahui strategi komunikasi lingkungan penanggulangan sampah berkelanjutam melalui pemberdayaan Masyarakat. Penelitian ini dilakukan di Desa Talang Lindung Kecamatan Sungai Bungkal Kota Sungai Penuh. Hasil penelitian diperoleh bahwa Pemberdayaan masyarakat dalam pengelolaan sampah rumah tangga dan menjaga kebersihan lingkungan mulai membaik dengan adanya kegiatan komunikasi massa dan komunikasi personal. Komunikasi massa dilakukan melalui FGD serta memasang spanduk di beberapa tempat strategis di Desa Talang Lindung, sedangkan komunikasi personal dilaksanakan dengan memberikan penyuluhan secara door to door serta membagikan brosur. Untuk mengetahui perubahan knowledge, attitude dan behavior Masyarakat setelah dilakukan komunikasi massa dan personal, dilakukan evaluasi dan monitoring dengan bekerjasama dengan Kepala Desa Talang LIndung. Hasil dari penelitian ini menunjukkan bahwa perubahan perilaku komunikasi personal lebih berpengaruh dibandingkan dengan komunikasi massa. Dari hasil evaluasi dan monitoring diketahui bahwa untuk meningkatkan knowledge dapat digunakan komunikasi massa, namun perubahan perilaku lebih berpengaruh apabila digunakan komunikasi personal. Dengan adanya komunikasi massa melalui FGD dan pemasangan spanduk, masyarakat yang sebelumnya tidak tahu menjadi tahu bahwasanya terdapat peraturan perundang-undangan yang mengatur terkait pembuangan sampah. Penyuluhan secara door to door¸ masyarakat mulai menyadari pentingnya menjaga kebersihan dan mengelola sampah rumah tangga, salah satunya dengan membedakan sampah berdasarkan jenisnya. Sampah-sampah anorganik seperti plastik dapat di daur ulang dan menjadi barang yang bernilai guna. Sampah organik seperti sisa makanan dapat dijadikan pupuk kompos. Dengan memahami hal tersebut, maka kesadaran dan kepedulian Masyarakat dalamm pengelolaan sampah khususnya sampah rumah tangga di Desa Talang Lindung Kecamatan Sungai Bungkal Kota Sungai Penuh akan semakin membaik. &nbsp

The English

This study investigates the relationship between shopping lifestyle and impulsive buying, with sales promotion as a mediating variable, among active students at Jambi University.   The research identifies shopping lifestyle as the independent variable, impulsive buying as the dependent variable, and sales promotion as the intervening variable. This study employs a quantitative research method and utilizes primary and secondary data sources. Primary data were collected through questionnaires, while secondary data were sourced from literature reviews, including books, journals, and previous studies. A purposive sampling technique was employed to select 100 respondents. Data analysis was conducted using SmartPLS 4.1.0.3, incorporating methods such as outer loading, validity testing, reliability testing, inner model assessment, and hypothesis testing via bootstrapping. The analysis revealed the following results: 1) shopping lifestyle significantly and positively influences impulsive buying, 2) shopping lifestyle significantly and positively influences sales promotion, 3) sales promotion significantly and positively influence impulsive buying, and 4) shopping lifestyle significantly and positively influences impulsive buying through sales promotion. Based on these findings, it is recommended that marketing managers and retailers on TikTok enhance their marketing and promotional strategies by offering trendy, high-quality products. Furthermore, sellers are encouraged to fully leverage the live-streaming feature to boost sales and engagement in the future