Implications of work motivation, employee discipline, and compensation on employee performance while working from home at a digital marketing company

Many organizations apply WFH policy during the pandemic. In this study, we focused on the employee performance quality when engaged in this working pattern. The result of the study is expected to provide positive recommendations to organizations in implementing the WFH policy. This approach allows researchers to see the significance of the construct and its effect on employee performance. 104 out of 140 employees were recruited as participants using a purposive sampling technique based on several criteria. The obtained data are considered representative of the population. This study examined the effect of workmotivation, work discipline, and compensation on employee performance. These variables were analyzed the Work from Home (WFH) setting during the COVID-19 pandemic. The result of the study may provide a positive recommendation to improve employee performance when working from home. This study found that work motivation and discipline positively affected employees’ job performance. Compensation did not affect but had a positive relationship with employees’ job performance.  Work discipline was found to be the most dominant variable affecting the increase in employee performance during WFH. The organization needs to evaluate the compensation program to improve the work outcome quality and rewards for employees during the WFH program

Perceived organizational support as key success factor to improve employee performance besides organization commitment and organizational citizenship behavior

This research aims to investigate and demonstrate the impact of perceived organizational support and organizational commitment on organizational citizenship behavior and the performance of university lecturers. The object of research is a lecturer who serves at a private university located in West Sumatra. The effects and implications that were analyzed and proven in this study were carried out partly or jointly. The descriptive and verification approach was employed with a sample of 320 respondents, and the data analysis method was the SEM (Structural Equation Modeling) method utilizing the Lisrel Program. According to the study's findings, perceived organizational support and organizational commitment have a positive and significant effect on organizational citizenship behavior. It was discovered that perceived organizational support, organizational commitment, and organizational citizenship behavior have a positive and significant impact on lecturer performance. This study concluded and indicated that it is required to incorporate perceived organizational support that benefits employees, organizational commitment, and organizational citizenship behavior to increase employee performance. Further research suggested the influence and impact of other variables not only from the individual perception but also from the level of team and organization

Impact of financial capital, social capital, and business digitalization on business sustainability of SMEs in Indonesia

SMEs have significant challenges amid a pandemic that is crippling the country's economy to survive and continue to struggle from bankruptcy. So, this paper analyzes the impact of financial capital, social capital, and business digitalization in improving business sustainability and finds out which variables are marketing strategies in mediating the direct influence between these three variables. Data collection using a questionnaire instrument using a survey technique. The research sample was 93 respondents as SME business owners. The research period was carried out from June to September 2021. After the data is collected, then tested using SEM-PLS using Warppls 5.0 software. The study found that financial capital can improve business sustainability, and social capital can also affect business sustainability; the same is valid for business digitization which can improve business sustainability for SME actors. Therefore, SME business actors need to pay attention to the business capital, then social capital to the community in the long term, and digitalization to improve businesses' ability to survive in a pandemic. Furthermore, we hope that this research will expand understanding to SMEs business owners to be more vigilant about several factors that can make a business go bankrupt, especially in a pandemic situation. However, the limitation of this study lies in the research sample, which only examines one province so that future researchers can compare it with other provinces. And in this study, it was found that the marketing strategy has not been successful in mediating, so it still needs to be discussed further

Assessing the effect of high school quality factors in selecting a high school

This study aims to analyze the effect of education quality, price, promotion strategy, quality of human resources, and physical facilities mediated by reputation on students' decision to select a high school. The research technique used to obtain data from 170 prospective students is purposive sampling, a non-probability method. The results showed that the education quality, promotion strategies, and physical facilities mediated by reputation positively affect students' decisions, as opposed to the price and quality of human resources. The originality value of this research is to choose high school mediation by reputation. In conclusion, the limitations of this research were clarified by adding a process variable which is very important in services marketing, due to its ability to handle consumers in marketing activities and in making final decisions

The role of self-congruity in the relationship between destination brand personality and revisit intention

The purpose of this study was to explore and analyze the direct influence of destination brand personality and the intermediary effect of self-congruity on the influence of destination brand personality on revisit intentions by including gender and emotional experience as moderator variables. This research were using a quantitative approach with an explanatory survey method. In this research,  we used a questionnaire as a data collection tool while determining the sample. It also used a non-probability sampling technique to obtain 100 visitors to the Sukahaji Waterboom Tourism Destination. It used Conditional Process Analysis (CPA) with the Regression approach and used Software Macro Process by Hayes as the data analysis technique. The goals of this paperindicate that destination brand personality has no direct effect on revisit intention. It shows that the effect of destination brand personality on revisit intention is transmitted by self-congruity. The results of the subsequent analysis show that emotional experience and gender do not moderate the effect of destination brand personality and self-congruity on revisit intention

Internet banking adoption in Indonesia: TAM extention with the moderation role of customer knowledge and trust

This study examines the role of customer knowledge and trust in the technology acceptance model (TAM) on internet banking (IB) in Indonesia. It proposes a hypothesis that customer knowledge and trust moderate the relationship between perceived usefulness and ease of use with attitudes toward IB, which in turn, it can also influence intention to use IB. The sample was taken by purposive sampling technique from the customers of the three largest banks in Indonesia, namely Bank Mandiri, Bank Central Asia (BCA), and Bank Rakyat Indonesia (BRI). There were 280 respondents from these banks, and the data were analyzed by using the Structural Equation Model with the Partial Least Square approach. The significant finding in this study is that customer knowledge moderates positively the relationship between perceived ease of use and usefulness with customers’ attitudes. In addition, trust moderates negatively the relationship between perceived usefulness and attitudes toward IB. These findings extend the TAM model by adding the moderating role of customer knowledge and trust to the bank and recommend managers to increase customer adoption of IB

The advertising effectiveness of higher education institutions reviewed from message framing

This study aimed to investigate the effect of message framing on prospective students' attitudes and the impact on their intention to select a college. Marketers often face difficulties expressing messages positively or negatively. This study was conducted on Vocational and High School students using an experimental laboratory design with positive and negative message framing advertisements. Manipulation checks were conducted on 30 participants to test whether they could differentiate between the two. The results showed a significant difference in belief and evaluation of advertisements using positive and negative message framing, indicating both can be differentiated. Furthermore, hypothesis tests using Smart PLS showed no difference in consumer attitudes in university advertisements using positive and negative message framing, resulting to have the same attitude. The second hypothesis test showed that consumer attitudes positively and significantly affect the prospective students’ intentions

Managing workforce agility through bureaucratic leadership and organizational culture in public service mediated by psychological empowerment

This study aims to analyze the influence of bureaucratic leadership and organizational culture in public service on workforce agility mediated by psychological empowerment in East Kalimantan.  This is an explanatory survey of local government organizations/LGOs in East Kalimantan with an observation unit, consisting of 238 employees who were selected randomly. Data analysis was then carried out using the covariant SEM procedure. The results showed that workforce agility was influenced by leadership and organizational culture. Therefore, leaders who are able to maintain balance in local political dynamics, administrative demands, and running strategy execution are needed. This is because they can ensure the readiness of subordinates to participate in acceleration. Additionally, the organizational culture ensures the orientation of employees to workforce agility through an effective empowerment process. Psychological empowerment mediates the influence of bureaucratic leadership and organizational culture on workforce agility.  Agility concept in the organization is one of the major focuses, and itsimplementation is a strategic and operational framework for public institutions. Integrating the idea of ​​agility, leadership, and workforce is a framework to design methods and taxonomies to set priorities for workforce agility in public institutions from a new public service perspective