IMPLEMENTASI INTERGRATED MARKETING COMMUNICATION DALAM MENUNJANG PEMASARAN DAN BRAND EQUITY BMT MANDIRI ARTHA SEJAHTERA JAWA TIMUR

Penelitian ini memiki tujuan untuk memberikan pemahaman tentang seberapa penting Intergrated Marketing Communication dalam Menunjang Pemasaran dan Brand Equity BMT Mandiri Artha Sejahtera Jawa Timur. Metode penelitian yang digunakan ialah kualitatif deskriptif melalui wawancara. Obyek penelitian adalah BMT Mandiri Artha Sejahtera Jawa Timur. Hasil penelitian menjelaskan pentingnya Intergrated Marketing Communication (IMC) untuk berkomunikasi dengan pelanggan agar mendapat hubungan timbal balik yang baik, serta menginformasikan secara langsung tentang adanya BMT dengan produk-produk yang ditawarkan. IMC memastikan konsistensi komunikasi dalam memfasilitasi tujuan pemasaran, meningkatkan Brand Equity (ekuitas merek). Konsep komunikasi dalam IMC yang digunakan adalah direct marketing, sales promotion, Public relation, personal selling, advertising, word of mouth marketing, events and exeriences, dan interactive marketing. Strategi IMC memudahkan dalam menyampaikan pesan ataupun informasi dalam terkait produknya, meskipun alat yang digunakan dalam penyampaian pesan berbeda tetapi maksud informasi serja tujuan memiliki arti sama. Elemen yang berpengaruh untuk membentuk brand equity diawal ialah word of mouth, komunikasi melalui mulut ke mulut melalui tokoh-tokoh yang berpengaruh besar ditengah masyarakat, membuat lebih melekat kepercayaannya. Selain itu public relation juga termasuk hal yang mendukung adanya penguatan merek, dari hubungan yang baik akan tercipta hubungan timbal balik yang baik juga dari konsumen. Dari strategi IMC yang sesuai akan membantu penyampaian pesan dan informasi, sehingga tersampaikan secara maksimal dan tepat sasara

HAMZAH FANSURI’S PHILOSOPHICAL TASAWWUF: A CONCEPT OF WUJUDIYYAH

 This research focuses on the kalam thought of Hamzah Fansuri, a well-known Sufi in Nusantara. Many view Hamzah Fansuri's teachings as promoting pantheism, the belief that the universe is a manifestation of God. This research uses the library method and is descriptive-analytical, describing Hamzah Fansuri's thought and analyzing his kalam thought. The results of the research show that Hamzah Fansuri's kalam thought is oriented towards the concept of wujudiah, the belief that the highest truth of human faith is ma'rifat, a state where one is united with God. In the process, a salik (Sufi traveler) needs the guidance of a guru or mursyid who will help them achieve the true level of ma'rifat and reach the level of self-annihilation (Fana' fi Allah). The wujudiyah concept of Hamzah Fansuri has a wide influence and gives a falsafi color to the Sufi tradition that developed in Nusantara. Hamzah Fansuri is an early Islamic figure in Nusantara who played an important role in the development of Islam in Indonesia

PATTERNS OF LEARNING THE QURAN IN MERATUS HEARTLAND: CHALLENGES AND SOLUTIONS

The teaching and learning process at Pondok Al-Quran Ar-Raudhah Tilahan, a learning institution in rural Meratus, uses traditional learning patterns that combine the Iqro' method with the sorogan method, demonstration method, and drill method. Although there are some internal issues with the students and external issues with the inadequate conditions in rural Meratus, this learning pattern is considered successful in producing students with good Quranic reading skills. This study was conducted using a qualitative approach and data collection techniques through observation, interviews, and documentation, as well as qualitative descriptive data analysis. This writing is expected to provide an overview of the reality of learning in rural areas and various alternative solutions for existing learning challenges

RELIGIOUS MENTAL HEALTH: A SHIFT TO AN ISLAMIC PSYCHOLOGY

An understanding of mental health cannot be separated from an idea of ​​being healthy and sick both physically and spiritually. Various studies have revealed that there is a relationship between physical and mental health, where individuals who are calm and peaceful inside tend to have a positive effect on mental health. That will be the important point in this paper. By using the type of library research, this study focuses on two forms of data, namely primary data and secondary data. Primary data obtained from psychological and Islamic literature regarding mental health. While secondary data is obtained by looking at the verses of the Qur'an which discuss mental health. The core study in this article discusses two different concepts of mental health; first is the concept of a healthy soul in the psychological aspect called "Mental Health" and the second is the concept of a healthy mind in the religious aspect called "Nafsul Muthmainnah". Both of them show their interrelationships to realize mental health. The concept of Integration-Interconnection initiated by Amin Abdullah is applied in this study to link psychological studies with Islamic studies which focus on the concept of mental health. The results of this study have given birth to a new term called "Religious Mental Health"

THE LAW OF PRACTICING DHAIF HADITH IN FADHAIL A'MAL

The position of hadith in Islamic law is to strengthen and elaborate the laws and rules contained in the Koran, but in this era there are still many who do not understand the types of hadith, which are strong, weak, false, and even not allowed to be practiced. Because of this, a strong and significant understanding is needed regarding the law of practicing dhaif hadiths in Fadhail al-Mal. This study aims to identify the meaning of dhaif hadith and the law of practicing it in fadhail amal in everyday life. This study combines qualitative research with literature review research. All of the data sources that the researchers surveyed included several scientific articles, library books, and other sources relevant to the law of practicing dhaif hadith in fadhail amal. The results of the study show that the law of practicing dhaif hadiths in fadhilah charities is very permissible, provided that one first understands the quality and quantity of these hadiths, both in terms of the narrators and the line of the sanad. There are types of hadiths that may be practiced, and there are also types of daif hadiths that are forbidden to be profitably practiced in charity fadhail. in the sense that a daif hadith can be used as proof and argument for a practice, provided that the level of the hadith does not belong to a shadid hadith (very weak), let alone a maudlu or fake hadith

EFEKTIFITAS PENGEMBANGAN BAHAN AJAR PAI BERBASIS LITERASI DALAM MELAKSANAKAN MANAJEMEN BERBASIS SEKOLAH

Pembelajaran Pendidikan Agama Islam pada Sekolah Menengah Pertama (SMP) bertujuan membentuk siswa memahami agama Islam dengan benar dan berkepribadian yang baik (berakhlakul karimah). Salah satu cara yang bisa ditempuh adalah dengan banyak membaca buku agama Islam. Salah satu buku bacaan agama Islam yang dibaca siswa-siswi merupakan produk dari guru-guru PAI. Tujuan penulisan artikel ini adalah menghasilkan bahan ajar berbasis literasi guna mendukung pembelajaran yang PAI lebih menyenangkan, efektif dan efisien. Peneliti sekaligus berfungsi sebagai narasumber untuk memberikan pemahaman mengenai perlunya guru mengembangkan sumber belajar berupa buku PAI. Metode penelitian dan pengembangan menggunakan model ADDIE (Analysis, Design, Develop, Implementation, Evaluation). Langkah pengembangan sumber belajar berbasis literasi dimulai dengan tahap analisis, baik analisis konsep maupun analisis materi. Setelah melalui tahap analisis, materi akan disusun menjadi bahan ajar dan dikembangkan sesuai dengan kebutuhan siswa. Tahap selanjutnya adalah melakukan validasi dan uji kelayakan melalui program bimbingan teknik (bimtek). Tahap terakhir melakukan praktik dan evaluasi

LEARNING MANAGEMENT SYSTEM PASCASARJANA INSTITUT AGAMA ISLAM NEGERI PONOROGO PADA MASA PANDEMI

Penelitian ini dilatarbelakangi oleh fakta bahwa mahasiswa Pascasrjana IAIN Ponorogo juga terkena dampak Covid-19. Sesuai dengan Peraturan Menteri SKB 4 Menteri tentang Pedoman Pelaksanaan Pembelajaran selama pandemi Covid-19. Maka lahirlah SK Rektor IAIN Ponorogo yang mewarisi SK tersebut. Berdasarkan hasil penelitian kami, kami menemukan bahwa: Kebijakan ini lahir dalam keputusan 4 Menteri No. 01/KB/2020 tanggal 15 Juni 2020 tentang pedoman pelaksanaan pembelajaran tahun pelajaran 2020/2021 pada masa pandemi Covid-19. Penerimaan tahun ajaran dilakukan secara online menggunakan aplikasi e-learning. Kemudian, mahasiswa Pascasarjana IAIN Ponorogo membentuk Tim Task Force E-Learning untuk menindaklanjuti kebijakan SK Rektor tersebut. Tim ini bertujuan untuk mendukung penyampaian kuliah online dalam bentuk modul kuliah, rekaman video, audio atau dokumen tertulis dengan akses internet, desain dan prestasi meningkat.. Tim Task Force E-Learning juga merancang kursus pelatihan (Coaching E-Learning) dan menghasilkan panduan e-learning untuk dosen dan mahasiswa.  Dalam proses strategi pembelajaran e-learning dosen melalui tiga fase yaitu perencanaan, pelaksanaan dan evaluasi. Pengunaan e-learning oleh mahasiswa di pascasarjana IAIN Ponorogo memiliki dampak positif dan negatif bagi dosen dan mahasiswa. Penelitian ini dilatarbelakangi oleh fakta bahwa mahasiswa Pascasrjana IAIN Ponorogo juga terkena dampak Covid-19. Sesuai dengan Peraturan Menteri SKB 4 Menteri tentang Pedoman Pelaksanaan Pembelajaran selama pandemi Covid-19. Maka lahirlah SK Rektor IAIN Ponorogo yang mewarisi SK tersebut. Berdasarkan hasil penelitian kami, kami menemukan bahwa: Kebijakan ini lahir dalam keputusan 4 Menteri No. 01/KB/2020 tanggal 15 Juni 2020 tentang pedoman pelaksanaan pembelajaran tahun pelajaran 2020/2021 pada masa pandemi Covid-19. Penerimaan tahun ajaran dilakukan secara online menggunakan aplikasi e-learning. Kemudian, mahasiswa Pascasarjana IAIN Ponorogo membentuk Tim Task Force E-Learning untuk menindaklanjuti kebijakan SK Rektor tersebut. Tim ini bertujuan untuk mendukung penyampaian kuliah online dalam bentuk modul kuliah, rekaman video, audio atau dokumen tertulis dengan akses internet, desain dan prestasi meningkat.. Tim Task Force E-Learning juga merancang kursus pelatihan (Coaching E-Learning) dan menghasilkan panduan e-learning untuk dosen dan mahasiswa.  Dalam proses strategi pembelajaran e-learning dosen melalui tiga fase yaitu perencanaan, pelaksanaan dan evaluasi. Pengunaan e-learning oleh mahasiswa di pascasarjana IAIN Ponorogo memiliki dampak positif dan negatif bagi dosen dan mahasiswa

ANALISIS PENGELOLAAN SUMBER DAYA MANUSIA PADA LEMBAGA PENDIDIKAN MENYONGSONG IMPLEMENTASI KURIKULUM MERDEKA

Management of human resources is absolutely necessary in an institution ororganization. Unfortunately, management practices in educationalinstitutions have not been carried out properly and systematically. This studyaims to analyze the practice of managing human resources in schools, especiallyin relation to the implementation of the independent curriculum. The researchmethod used in this research is descriptive qualitative. Data obtained throughinterviews and observation. Interviews were conducted with teachers, principalsand vice curricula. The results of the study show that (1) most schools do nothave a special department in charge of managing human resources. (2) Schoolsenthusiastically welcome the implementation of the independent curriculum,although they feel that there are still many things they don't know and needto know (3) The independent curriculum requires teachers to haveindependence, self-integrity. An independent curriculum decmands that everyteacher has learning and teaching independence, for this reason it is necessaryto manage teaching and educational staff so that they are in harmony with thechallenges of Kurikulum Merdeka

USHUL FIQIH DIALECTICS ON CHILDFREE IN INDONESIAN SOCIETY

Childfree in Indonesia is a new and further phenomenon because of a diversity of opinions that arise such as in terms of social society and the implementation of its laws. It affects values changes in childfree actors and social communities to have children. The essence of marriage to have children is a symbol of the happiness of a family and the sustainability of its offspring. The purpose of this study is to analyze how childfree can develop in Indonesia and how the legal validity is in the perspective of ushul fiqih. The theory of legal discovery used is Saddu az-Dzariah. Saddu az-Dzariah is to forbid something that the source may not be allowed. So that the emergence of childfree as a result of the development of increasingly advanced technology, such as social media affects changes in the mindset of the community to become freer without a filter on information from outside. In the childfree phenomenon that occurred in Indonesia, several influencers and artists began to publish their choice to do childfree. With this action, it seems to be a demonstration to do childfree. So that people who choose to be childfree are increasingly emerging, such as with the existence of childfree groups on various social media, it is feared that if more and more people choose childfree, there will be a childfree trend that will be followed by people without paying attention to the impact in the future.  Furthermore, if you look at the study of ushul fiqih childfree containing mafsadat which results in damage, due to the non-fulfillment of one of the purposes of marriage, namely having children, then with saddu az-DZari'ah it becomes forbidden because it can cause a generational disconnection or inconsistency with maqasid Sharia

MAN'S RELATIONSHIP WITH NATURE IN THE TAFSIR AL-IBRIZ AND AL-MISHBAH

This study aims to compare the interpretations of Al-Ibriz and Al-Mishab in relation to the relationship between humans and nature. The formulation of the problem raised by the author is: "How is the relationship between humans and nature in Al-Ibriz and Al-Mishbah and what is the difference between the two?" The analytical method used is muqaran. With the type of literature studied, the author makes Tafsir Al-Ibriz and Tafsir Al-Mishbah the primary sources and literature in the form of books and articles related to themes the secondary sources. The results of this study are, first, that the relationship between humans and nature appears in actions that lead to the destruction of nature, namely QS. Al-A'raf: 56. In Tafsir al-Ibriz, acts of destruction are defined as acts of shirk and immorality. Whereas in Tafsir Al-Misbah, vandalism is an act that exceeds the limit, both in terms of its physical, spiritual, and natural surroundings. Second, in QS. Yasin: 33-35 of Tafsir Al-Ibriz, it is stated that humans are ordered to maximize the role of reason in preserving nature as a form of gratitude to Allah SWT. Whereas in Tafsir Al-Mishbah, humans play a direct role in preserving nature, the essence remains Allah SWT, who determines