Food and Beverage Bots – An Exploration of the Relationship Between Marketing Automation and Grocery E-Commerce

Chatbot technology holds immense potential to profitably upgrade the digital presence of food and beverage brands when properly applied to their online sales, marketing, and customer service strategies. This paper helps these brands in realizing the potential of this technology and prepares them to put themselves at the forefront digitally at a time when we are seeing a huge move towards online sales from businesses in this industry. It does this by examining the current relationship between chatbot technology and increases in revenue for grocery brands that are using e-commerce to grow their business online. This was accomplished through interviewing multiple owners of online grocery brands that utilize chat marketing as part of their digital strategy, conducting a survey of 30 consumer participants who have engaged in recent (i.e., within the past six months) interactions with chatbots, and reviewing both existing scholarly literature and news articles on the subject. The findings ultimately suggest that although many brands in this sector are currently struggling to obtain a meaningful and measurable increase in revenue from implementing this technology, it is certainly time for food and beverage brands that sell their products online to adopt chat marketing. Furthermore, the best and most profitable way to do this is to build chatbots capable of engaging the customer in detailed conversations that forge meaningful relationships and lead to increased brand advocacy

UNBOUND 2022

One = People + Planethttps://first.fanshawec.ca/famd_design_fashiondesign_unbound/1009/thumbnail.jp

MEET THE STAFF | This is Dan Kennedy

Dan Kennedy Indigenous Recruitment and Community Relations Advisor, The Institute of Indigenous Learning Email: [email protected] Phone: 519-808-6041 Follow the INSTITUTE OF INDIGENOUS LEARNING SOCIAL MEDIA Facebook: https://www.facebook.com/FanshaweIIL Twitter: https://twitter.com/FanshaweIIL Instagram: https://www.instagram.com/fanshaweiil/ Official Website:https://www.fanshawec.ca/student-life... Library Content: https://first.fanshawec.ca/firstnatio...https://first.fanshawec.ca/firstnationscentre_visualcontent_videos_info/1015/thumbnail.jp

Unbound- Descience Magazine - 2021, Edition 01

https://first.fanshawec.ca/famd_design_fashiondesign_unbound/1000/thumbnail.jp

How a Highway 401 exit in southwestern Ontario inspired several works of art

A pair of paintings will show a piece of local history while they’re on display at the Woodstock Art Gallery

The Sitdown: Informal vs Formal Education

The Sitdown series gathers different guests to discuss a wide range of topics and ideas. #Indigenous #Education Music Credit: Cylinder Two by Chris Zabriskie is licensed under a Creative Commons Attribution license (https://creativecommons.org/licenses/...) Source: http://chriszabriskie.com/cylinders/ Artist: http://chriszabriskie.com/https://first.fanshawec.ca/firstnationscentre_visualcontent_videos_thesitdown/1036/thumbnail.jp

The Sitdown: Education Background

The Sitdown series gathers different guests to discuss a wide range of topics and ideas. Follow the INSTITUTE OF INDIGENOUS LEARNING SOCIAL MEDIA Facebook: https://www.facebook.com/FanshaweIIL Twitter: https://twitter.com/FanshaweIIL Instagram: https://www.instagram.com/fanshaweiil/ Official Website:https://www.fanshawec.ca/student-life... Library Content: https://first.fanshawec.ca/firstnatio... PODCAST AVAILABILITY Spotify: https://open.spotify.com/show/6UgT5YM... Google Podcasts: https://podcasts.google.com/?feed=aHR... Apple Podcasts: https://podcasts.apple.com/ca/podcast... Anchor: https://anchor.fm/weareindigenous Breaker: https://www.breaker.audio/we-are-indi... RadioPublic: https://radiopublic.com/we-are-indige... Overcast: https://overcast.fm/itunes1510807899/... Castbox: https://castbox.fm/channel/we-are-ind... #FanshaweCollege #Indigenous #FirstNations Music Credit: Cylinder Two by Chris Zabriskie is licensed under a Creative Commons Attribution license (https://creativecommons.org/licenses/...) Source: http://chriszabriskie.com/cylinders/ Artist: http://chriszabriskie.com/https://first.fanshawec.ca/firstnationscentre_visualcontent_videos_thesitdown/1037/thumbnail.jp

MEET THE STAFF | This is Jamie Peters

Jamie Peters Transition and Learning Advisor, The Institute of Indigenous Learning Email: [email protected]://first.fanshawec.ca/firstnationscentre_visualcontent_videos_info/1016/thumbnail.jp

We Are Indigenous #9 | Dave Jones

Motivational speaker, educator, and creator of Turtle Concepts Dave Jones joins the podcast to discuss his childhood teachings and how he became a successful business owner inspiring Indigenous kids along the way. Follow DAVE JONES and TURTLE CONCEPTS Website: https://turtleconcepts.weebly.com/ Instagram: https://www.instagram.com/turtleconce... Facebook: https://www.facebook.com/TurtleConcep... Follow the INSTITUTE OF INDIGENOUS LEARNING SOCIAL MEDIA Facebook: https://www.facebook.com/FanshaweIIL Twitter: https://twitter.com/FanshaweIIL Instagram: https://www.instagram.com/fanshaweiil/ Official Website:https://www.fanshawec.ca/student-life... Library Content: https://first.fanshawec.ca/firstnatio... PODCAST AVAILABILITY Spotify: https://open.spotify.com/show/6UgT5YM... Google Podcasts: https://podcasts.google.com/?feed=aHR... Apple Podcasts: https://podcasts.apple.com/ca/podcast... Anchor: https://anchor.fm/weareindigenous Breaker: https://www.breaker.audio/we-are-indi... RadioPublic: https://radiopublic.com/we-are-indige... Overcast: https://overcast.fm/itunes1510807899/... Castbox: https://castbox.fm/channel/we-are-ind... #Fanshawe #Indigenous #FirstNationshttps://first.fanshawec.ca/firstnationscentre_visualcontent_audio_weareindigenouspodcast/1011/thumbnail.jp