PENGARUH PROFITABILITAS, LIKUIDITAS, LEVERAGE DAN UKURAN PERUSAHAAN PADA BANK NEGARA INDONESIA (PERSERO) Tbk YANG TERDAFTAR DI PEFINDO TAHUN 2014-2021

AbstrakInvestasi di pasar modal, terutama obligasi, bergantung pada lembaga atau perusahaan pemeringkat. Tujuan utama dari pemeringkatan adalah memberikan informasi kepada investor tentang kondisi penerbit obligasi dan risiko yang terkait, sehingga investor dapat mempertimbangkan dengan bijaksana sebelum berinvestasi.Penelitian ini bertujuan untuk mengetahui pengaruh profitabilitas, likuiditas, leverage dan ukuran perusahaan pada Bank Negara Indonesia (Persero) Tbk. yang terdaftar di Pefindo tahun 2014-2021. Pendekatan penelitian ini yaitu kuantitatif yang bersifat asosiatif. Teknik Sampling pada penelitian ini menggunakan Purposive Sampling dengan pertimbangan atau kriteria tertentu. Penelitian ini menggunakan teknik analisis data regresi logistik.Hasil penelitian menunjukkan bahwa secara individual tiga variabel independen yaitu profitabilitas, likuiditas, dan ukuran perusahaan berpengaruh signifikan terhadap peringkat obligasi, sedangkan leverage tidak berpengaruh signifikan terhadap peringkat obligasi. Sedangkan hasil dari uji likelihood ratiosecara simultan ataubersama-sama variabel profitabilitas, likuiditas, leveragedan ukuran perushaan berpengaruh signifikan terhadap peringkat obligasi. Kata Kunci: Profitabilitas, Likuiditas, Leverage, Ukuran Perusahaan dan Peringkat Obligasi AbstractInvestments in the capital market, especially bonds, depend on rating agencies or companies. The main purpose of the rating is to provide information to investors about the condition of the bond issuer and the risks involved, so that investors can consider wisely before investing. This study aims to determine the effect of profitability, liquidity, leverage and firm size at Bank Negara Indonesia (Persero) Tbk. registered at Pefindo in 2014-2021. This research approach is quantitative which is associative. The sampling technique in this study used purposive sampling with certain considerations or criteria. This study uses logistic regression data analysis techniques. The results showed that individually three independent variables namely profitability, liquidity, and firm size have a significant effect on bond ratings, while leverage has no significant effect on bond ratings. While the results of the likelihood ratio test simultaneously or together the variables of profitability, liquidity leverage and firm size have a significant positive effect on bond ratings. Keyword: Profitability, Liquidity, Leverage, Firm Size and Bond Ratin

PENGARUH SIKAP KEPADA INFLUENCER TERHADAP NIAT BELI KONSUMEN DI JAKARTA (STUDI PADA INFLUENCER BIDANG FASHION)

This research focuses on the involvement of fashion influencers in consumer purchasing intentions in Indonesia. This research uses a descriptive analysis research method with a quantitative approach. The sampling technique in this research uses the probability method combined with random sampling techniques. The sample used in processing the data was 116 respondents who were analyzed using the Structural Equation Modeling (SEM) analysis unit, which was run with the AMOS program and was then tested for the model’s goodness of fit to determine whether it was feasible. The conclusion obtained from this research is that there is a positive influence between Subjective Norms and Attitudes toward Influencers. This means that the increasing consumer perception of influencers can increase consumer attitudes towards influencers; There is a positive influence between perceived suitability and attitudes towards influencers. This shows that the more suitability felt by consumers towards the influencers they follow will increase consumers' attitudes towards influencers; Consumer attitudes towards influencers are positively related to consumer purchasing intentions, thus showing that using influencers they like will produce positive attitudes and therefore increase consumer purchasing intention

ANALISIS PENGGUNAAN HUTANG TERHADAP RETURN ON EQUITY PADA PT. ALAM SUTRA REALTY, TBK

This study aims to know and analyze the use of debt on Return On Equity at PT. Alam Sutra Realty, Tbk. This research is an associative type using a research instrument in the form of a list of tables containing data on total short-term debt, total long-term debt, net income and total equity at PT. Alam Sutra Realty, Tbk. The population used in this study is the financial statements of PT. Alam Sutra Realty, Tbk in the form of a balance sheet and profit and loss report since being listed on the IDX from 2007 to 2021, namely for 14 years. The sample in this study is the financial statements of PT. Alam Sutra Realty, Tbk in the form of a balance sheet and income statement for 10 years, from 2012 to 2021. The sampling technique used in this study was purposive sampling. Data collection techniques using documentation and literature study. Data analysis techniques using the classical assumption test, multiple linear regression, correlation coefficient, determination test, t test and f test. The results showed that both partially and simultaneously short-term debt and long-term debt have no effect on Return On Equity at PT. Alam Sutra Realty, Tbk

PENGARUH ORIENTASI PASAR DAN PEMANFAATAN SUMBER DAYA TERHADAP KINERJA PEMASARAN MELALUI INOVASI PRODUK SEBAGAI VARIABEL MEDIASI (STUDI KASUS PADA UMKM GENTENG TANAH LIAT WIROSARI)

This research aims to test the impact of market orientation and resource utilization on marketing performance and examine the role of product innovation as a mediator. This research is quantitative in nature using 144 respondents who are genteng tanah liat entrepreneurs in Wirosari. Data were analyzed using the PLS-SEM method using SmartPLS software, The results show that marketing performance is influenced by resource utilization, while product innovation is influenced by product orientation and resource utilization. Other result shows, product innovation also mediate the relationship between product orientation and resource utilization to marketing performanc

PENGARUH BEBAN KERJA DAN STRESS KERJA TERHADAP KINERJA DAN MOTIVASI KERJA SEBAGAI VARIABEL MEDIASI PEGAWAI UPTD PENGELOLAAN TRANSPORTASI UMUM DINAS PERHUBUNGAN KOTA SURABAYA

This workload situation is experienced by employees at the Public Transportation Management UPTD of the Surabaya Transportation Service, which sometimes triggers stress at work. The workload and work stress that civil servants only experience when carrying out their work is due to the heavier job responsibilities they bear. The resulting descriptive analysis can be in the form of a frequency table, percentage and average score of respondents' answers. Then it will be analyzed to reveal phenomena that occur in the field according to respondents' perceptions. Workload influences employee performance, this can be seen with a Tstatistic value of 5,794 and a p-value of 0.000. Work stress has an effect on employee performance, this can be seen with a Tstatistic value of 1.967 and a p-value of 0.050. Workload influences the work motivation of UPTD employees for Public Transportation Management of the Surabaya Transportation Service. This can be seen from the Tstatistic value of 5,202, with a p-value of 0.000. Work stress influences the work motivation of UPTD employees managing public transportation at the Surabaya City Transportation Service. This can be seen from the Tstatistic value of 5,202, with a p-value of 0.00. Work motivation influences the performance of UPTD employees for Public Transportation Management of the Surabaya Transportation Service, this can be seen with a Tstatistic value of 8.081 and a p-value of 0.00

DOES CORPORATE GOVERNANCE MODERATE THE EFFECT OF RELATED PARTY TRANSACTIONS ON REAL EARNINGS MANAGEMENT?

This study aims to examine the ability of corporate governance in moderating the effect of related party transactions on real earnings management. The institutional ownership and financial expertise of the audit committee are used as a proxy for measuring corporate governance. This study uses a purposive sampling technique in manufacturing companies listed on the Indonesia Stock Exchange. The study period began from 2018 to 2022. The results showed that related party transactions had a positive and significant effect on real earnings management. Furthermore, institutional ownership is able to moderate the effect of related party transactions on real earnings management and the financial expertise of the audit committee is not able to moderate the effect of related party transactions on real earnings management.This study aims to examine the ability of corporate governance in moderating the effect of related party transactions on real earnings management. The institutional ownership and financial expertise of the audit committee are used as a proxy for measuring corporate governance. This study uses a purposive sampling technique in manufacturing companies listed on the Indonesia Stock Exchange. The study period began from 2018 to 2022. The results showed that related party transactions had a positive and significant effect on real earnings management. Furthermore, institutional ownership is able to moderate the effect of related party transactions on real earnings management and the financial expertise of the audit committee is not able to moderate the effect of related party transactions on real earnings management

PENGARUH SOCIAL MEDIA MARKETING ACTIVITIES TERHADAP KEPUTUSAN PEMBELIAN PADA JASA TITIP ONLINE DI INSTAGRAM DENGAN BRAND CONSCIOUSNESS DAN VALUE CONSCIOUSNESS SEBAGAI VARIABEL MEDIASI (STUDI KASUS DI SOLO RAYA)

This research aims to examine the mediating influence of brand consciousness and value consciousness on the relationship between social media marketing activities and purchase decisions on online titip services on Instagram. The type of research used in this research is quantitative with the research population being the people of Solo Raya who have used online entrusting services on Instagram. In this research, the data collection method uses online questionnaire distribution using Google Forms. Based on the analysis that has been carried out, the researchers concluded that: social media marketing activities have a positive and significant effect on purchasing decisions and brand consciousness; brand consciousness has a positive and significant effect on purchasing decisions; social media marketing activities have a positive and significant effect on value consciousness; value consciousness has a positive and significant effect on purchasing decisions; and brand consciousness and value consciousness have mediated social media marketing activities and purchasing decisions for online titip services on Instagram

PENGARUH PROMOSI DAN INFLUENCER TERHADAP IMPULSE BUYING DENGAN EMOSI POSITIF SEBAGAI VARIABEL INTERVENING PADA E-COMMERCE TIKTOK

The aim of this research is to analyze and discuss the influence of promotions and influencers on impulse buying with positive emotions as an intervening variable. This research is a type of quantitative research using 150 samples of respondents who use the TikTok application. Data collected through questionnaires were analyzed using Structural Equation Model (SEM) analysis with Smart Partial Least Square (PLS). First, the results of this research prove that when there is a positive image in promotions it will be able to increase impulse buying. Then secondly, the results of this research prove that when there is a positive image of an influencer, it will be able to attract consumers' minds into impulsive purchases. Third, the results of this research prove that positive promotions can influence positive emotions in consumers. Fourth, the research results prove that when there is a positive image in the information conveyed by the influencer, it will be able to form positive emotions in consumers. Fifth, the research results prove that when there are positive emotions in consumers, they will be able to increase impulse buyin

ANALISIS STUDI KELAYAKAN BISNIS TERHADAP TOKO BINTANG MANDIRI DITINJAU DARI ASPEK PEMASARAN DAN ASPEK KEUANGAN

Pada saat ini, perekonomian Indonesia menuntut para pelaku usaha mikro, kecil, dan menengah atau UMKM untuk mampu menurunkan tingkat keterpurukan ekonomi serta pengangguran di Indonesia serendah-rendahnya. Salah satu dari sekian banyak jenis UMKM yang selalu berkembang dengan berbagai inovasi dari keragaman komoditas lokal yaitu dari sektor makanan ringan atau dikenal dengan snack, seperti pada Toko Bintang Mandiri. Penelitian ini merupakan penelitian lapangan secara kualitatif yang dilakukan di Desa Sukasari Kecamatan Serang Baru Kabupaten Bekasi, Jawa Barat. Data untuk penelitian ini dikumpulkan melalui melakukan wawancara, observasi, dan dokumentasi dengan melibatkan narasumber yang terkait. Toko Bintang Mandiri, yaitu pemilik usaha dan pelanggan. Hasil analisis studi kelayakan bisnis makanan ringan Toko Bintang Mandiri dari aspek pemasaran dikatakan layak dengan melakukan pemantauan banyak promosi ke pasar, harga yang bersaing, letaknya strategis, dan mudahnya akses untuk distribusi. sejauh ini tidak hanya di wilayah kabupaten Bekasi tetapi merambah ke Pulau Sumatera. Berdasarkan evaluasi dari aspek keuangan yang kami lakukan. evaluasi dari usaha makanan ringan Toko Bintang Mandiri melalui standar studi kelayakan bisnis menyampaikan PP yaitu selama 7 bulan 3 minggu dengan nilai PI sebesar 1,36%

PERAN EXPERIENTIAL MARKETING, KUALITAS PELAYANAN DAN MOTIVASI BELANJA DALAM MEMPENGARUHI MINAT BELI ULANG

This study aims to analyze the role of experiential marketing, service quality and shopping motivation in influencing repurchase intention at X Coffee & Eatery in Yogyakarta. The method used in this research is causal associative using a quantitative approach.Sampling was done by non-probability sampling method using a purposive sampling technique with a total of 100 respondents. The results showed that experiential marketing plays a positive and significant role in influencing repurchase intention, service quality does not play a significant role in influencing repurchase interest, shopping motivation plays a positive and significant role in influencing repurchase intention