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This is an update request for the document Measuring Marketing Productivity: Current Knowledge and Future Directions
by Roland T. Rust, Tim Ambler, Gregory S. Carpenter, V. Kumar and Rajendra K. Srivastava
Your paper was deposited in MUCC (Crossref)
and appears online at http://journals.sagepub.com/doi/pdf/10.1509/jmkg.18.104.22.168721
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