Article Takedown/Update Request

This is an update request for the document Measuring Marketing Productivity: Current Knowledge and Future Directions by Roland T. Rust, Tim Ambler, Gregory S. Carpenter, V. Kumar and Rajendra K. Srivastava

Your paper was deposited in MUCC (Crossref) and appears online at http://journals.sagepub.com/doi/pdf/10.1509/jmkg.68.4.76.42721
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