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This is an update request for the document Measuring Marketing Productivity: Current Knowledge and Future Directions by Roland T. Rust, Tim Ambler, Gregory S. Carpenter, V. Kumar and Rajendra K. Srivastava
Your paper was deposited in MUCC (Crossref) and appears online at http://journals.sagepub.com/doi/pdf/10.1509/jmkg.68.4.76.42721 Before we are able to make any updates or deletions, you must ensure that the original record at this location is updated/removed.